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Walmart, Nordstrom and others look to YouTube stars to woo millennials and Gen Z
Working With Influencers in a Polarized World

Adweek

“Avoiding Influencer Marketing Controversy in a Heated Social and Political Environment“

Oct 31, 2017

The Archives

How The Explosive Social Issues Of Race, Reform Are Pushing Brands Into New Digital Territory
Oct 12, 2017
Did Facebook Just Destroy Micro-Influencer Marketing?
Aug 25, 2017
Micro-influencer marketing not worth the cost
Aug 08, 2017
Study: Micro-influencers see higher engagement but less ROI
Aug 03, 2017
How to Create Your Own White-Labeled Influencer Networks
Jul 28, 2017
Should a Brand Ever Drop an Influencer Over a Scandal?
Jul 19, 2017
What Should Brands Do When Instagram 'Influencers' Go Off The Rails?
Jul 16, 2017
Rob Kardashian Instagram: What Should Brands Do When Instagram 'Influencers' Go Off The Rails?
Jul 16, 2017
Markerly Launches 'Influencer Networks as a Service' to Empower Brands
Jun 20, 2017
Markerly Launches ‘Influencer Networks as a Service’ for Brands
Jun 20, 2017
Markerly Launches ‘Influencer Networks as a Service’
Jun 20, 2017
Markerly offers white-labeled influencer network
Jun 20, 2017
Influencer marketing is becoming more standardized
Jun 19, 2017
How to build – and maintain – social influence
Jun 16, 2017
A Guide to Micro-Influencer Marketing
Jun 16, 2017
Women in MarTech: What Growing at the Pace of this Pulsating Space Means to Them
Mar 08, 2017
Micro-Influencer Marketing: A Comprehensive Guide
Mar 07, 2017
How micro-influencers are becoming essential to marketers
Feb 23, 2017
What’s Next for Influencer Marketing in 2017
Feb 06, 2017
Hit the Road, Mom: Tips for Business Travel Once You Have Kids
Jan 20, 2017
Why influencer marketing trumps influencer advertising
Jan 19, 2017
Vine loops its last as service closes to move into Vine Camera
Jan 17, 2017
A Big Year For Instagram?
Jan 17, 2017
Why Iceland has replaced celebrities with micro-influencers
Jan 11, 2017
3 Ways to Spark Successful Relationships With Micro-Influencers
Jan 03, 2017
Micro, Not Macro: Rethinking Influencer Marketing
Dec 12, 2016
Making Successful Matches Between Brands And Influencers
Dec 10, 2016
2017: The Year of the Instagram Micro-Influencer
Dec 09, 2016
Think you've got what it takes to be an influencer?
Dec 08, 2016
Austin firms help track, monitor influencers
Dec 08, 2016
Could L’Oréal’s ‘Beauty Squad’ mark a shift for influencer marketing?
Dec 08, 2016
Instagram Advertisers Switch From Celebrities To “Microinfluencers”
Nov 30, 2016
6 Ways to Measure and Receive ROI from Influencer Marketing on Blogs, Instagram, and YouTube
Nov 21, 2016
Influencer Marketing in 2017 to Evolve into Brand/Agency-Owned Networks
Nov 11, 2016
3 Keys To Boost ROI Of Influencer-Marketing Campaigns
Nov 09, 2016
5 Common Influencer Marketing Mistakes Brands Commit
Nov 04, 2016
Vine may be shutting down, but these social media stars can still make thousands
Oct 29, 2016
Vine won't be missed by the advertising community
Oct 28, 2016
Twitter prunes Vine and cuts workforce by 9%
Oct 27, 2016
Comment Instagram et Snapchat ont tué Vine
Oct 27, 2016
Vine Stars Who Left Before Twitter Shut It Down
Oct 27, 2016
Micro-Influencers Prove Less Can Be More In Marketing
Oct 26, 2016
3 Tips For Engaging Consumers Through Sponsored Content
Oct 24, 2016
Will sponsored content disclosures hinder influencer marketing?
Oct 12, 2016
9 Ways to Measure and Receive ROI From Influencer Marketing
Oct 11, 2016
Do we like non-sponsored more than sponsored posts in our social feeds?
Oct 05, 2016
For Young Brands, Is the Instagram Opportunity Shrinking?
Oct 05, 2016
How to win friends and influence people
Sep 29, 2016
Reach Canadian Consumers Through Niche Bloggers
Sep 20, 2016
LinkedIn Launches Conversion Tracking for Sponsored Content and Ads: This Week in Social Media
Sep 10, 2016
Micro-Influencers Bring Mega Roi For Brands
Sep 09, 2016
Do Sponsored Content Disclosures Affect Engagement?
Sep 06, 2016
5 Ways To Track Sales From Influencer Marketing
Aug 26, 2016
Why Micro-Influencers Increase Sales And How To Find Them
Aug 21, 2016
Influencer Marketing: Studies Claim To Prove Roi But Beware Of Celebrities
Aug 17, 2016
Think you've got what it takes to be an influencer?
Aug 12, 2016
The Top Start-Up Mecca In America Is Far From Silicon Valley
Aug 11, 2016
3 Tips For Creating Sponsored Content That Engages Consumers
Aug 09, 2016
Does Vine Still Matter For Your Video Marketing Strategy?
Aug 05, 2016
Influencer Marketing: Tips On Creating Your Best Content
Aug 01, 2016
Why Some Of Vines’s Biggest Stars Are Fleeing
Jul 28, 2016
4 Influencer Marketing Musts To Improve Roi
Jul 27, 2016
Vine’s Top Stars Are Fleeing, Despite The App’s Best Attempts To Keep Them
Jul 26, 2016
Branded, Sponsored Content Are Working In Early Efforts To Evade Ad-Blocking
Jul 25, 2016
How To Find An Influencer Who’s Actually Influential
Jul 25, 2016
A Digital Dozen: 12 Traits Of The Truly Creative Cmo
Jul 25, 2016
Branded, Sponsored Content Are Working In Early Efforts To Evade Ad-Blocking
Jul 22, 2016
The Rise Of Micro-Influencers: Allsaints’ Cass Gowing On The New Influencer Marketing Strategy To Know
Jul 22, 2016
There's Nothing Micro About The Power Of Micro-Influencers
Jul 18, 2016
What Is The Future Of Ads On Instagram Marketing?
Jul 08, 2016
3 Reasons Why You Should Move Your Startup To Austin, Texas
Jun 30, 2016
7 Intriguing Digital Marketing Stats From The Past Week Including Instagram And Wechat's Latest Numbers By Christopher Heine
Jun 30, 2016
The State Of Influencer Marketing In 2016
Jun 16, 2016
5 Techniques For Measuring Sales From Influencer Campaigns
Jun 08, 2016
Is Vine Dying?
May 25, 2016
Markerly Looks To Help Make Running Influencer Campaigns In-House Easier
May 18, 2016
Rip Vine? People Are Leaving The App In A Big Way
May 18, 2016
Markerly Launches New Data-Driven Platform For Influencer Marketing Campaign Management
May 18, 2016
Report: Vine’s Top Stars — And Digital Marketers — Are Defecting To Competing Platforms
May 18, 2016
Report: Vine’s Top Stars — And Digital Marketers — Are Defecting To Competing Platforms
May 18, 2016
Study: Vine Is Losing Influencers To Snapchat And Youtube
May 18, 2016
Swinging From Vine: More Than Half Of Top Vine Influencers Have Left The Platform
May 17, 2016
The 10 Things In Advertising You Need To Know Today
May 17, 2016
Vine Experiencing ‘Huge Exodus’ Of Influencers, Claims Stats
May 17, 2016
Influencers With The Most Followers Don't Necessarily Get The Most Likes
May 11, 2016
Inside The Rocky, Love-Hate Relationship Between Marketers And 'Influencers'
May 09, 2016
Micro-Influencers For Maximum Impact
May 04, 2016
Must Read: Tiffany & Co. Enlists Grace Coddington, Kendall Jenner Stars In New Penshoppe Campaign
Apr 28, 2016
The Rise Of 'Micro-Influencers' On Instagram
Apr 27, 2016
Brand Marketers See Higher Engagement With Micro-Influencers: Survey
Apr 26, 2016
Why You Should Think ‘Micro’ When Planning Your Next Influencer Campaign
Apr 15, 2016
Sonic’s Recipe For Coachella Blends Impulse Buys And Instagram Imagery
Apr 13, 2016

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