Influencer Marketing is no longer an "emerging" discipline. It's been around forever as an offline practice, and it's now matured in its online form. Going forward it needs to be fully mainstreamed and done in lock-step collaboration with the other mature strategic components of Marketing —Advertising, Public Relations, Events, Campaigns, Social Media, etc— and they all need to work in conjunction to maximize outcomes.
Influencers are the people who organize, build, add value to, and lead their communities. They are the experts on their own tribes and topics, and yet many brands these days treat them like commodities waiting "on a shelf" to be paid for their voice and their followers. It's time to show Influencers the respect they deserve, leverage their deep expertise, and bring them to their rightful place at the strategy table—helping to conceive and drive campaigns that lift their communities higher.
Shock tactics, sex appeal, and controversy are being relied on too often in Influence campaigns because they get attention. But we have seen that posts without substance or deeper convictions have no lasting impact and create no real affinities. Helping to build communities, revealing new ways to look at things, and doing good for their members are how you make powerful lasting impacts—ones that last long after your campaign is over. We believe that virtually any campaign can be infused with lasting social good, and often at little to no cost.
As firm believers in Integrated Influence we know that how we work with you and your teams is as important to maximize results as the campaign concepts themselves. Whether you are a brand that needs us to work in lock-step with your internal and external partners, or a partner agency that needs to bring our unique experience to bear, we know how to weave ourselves into a team effort. And, if you find you're missing some pieces of the puzzle, we've got a wide network of partners and friends who can help fill the gaps from PR to Events to Advertising and beyond.
Harness the force of our data-driven expertise to revolutionize the way your brand commands value, captivates audiences, and drives pivotal decisions. Step up—let's elevate your brand's narrative to unmatched heights.
