Campaign management
From the first brief to the final report, one team runs the campaign.
We run creator campaigns for consumer brands, agency teams and impact campaigns. We set the strategy with you, find and vet the creators, handle contracts and content approvals, and report on what the campaign delivered.
What we manage
Strategy
Objective, audience, platforms, timing and budget, agreed with your team before any creator is contacted.
Creator sourcing and vetting
A shortlist built around your audience and brand requirements. Every creator is screened for fit and brand safety before you approve.
Outreach and contracts
Creator terms, deliverables and usage rights agreed in writing before production begins.
Content and approvals
Concepts and drafts reviewed against your brief and approved claims, with a named approver at each stage.
Activation
Publishing schedules managed across TikTok, Instagram and the other platforms your audience uses, with paid amplification when it is in scope.
Reporting
Delivered content, live links and performance against the metrics agreed before launch.
Selected work
Bigen
Showing customers how to get hair color right, at home and in the salon.
OluKai
Styling tips and everyday wear stories for the summer and vacation season.
Meow Mix
The Meow Mix jingle, remixed by creators and their cats for the Tasty Layers launch.
Texas Department of State Health Services
Helping a statewide public-health program explain masks, hand-washing and distancing during the pandemic.
We Don't
Do Ordinary
Common questions
What does campaign management include?
Strategy, creator sourcing and vetting, outreach and contracts, content approvals, activation and reporting. One team runs the campaign from the first brief to the final report.
How are creators chosen and vetted?
We build a shortlist around your audience and brand requirements. Every creator is screened for fit and brand safety before you approve.
Are creator terms and usage rights agreed up front?
Yes. Creator terms, deliverables and usage rights are agreed in writing before production begins.
Who approves content before it goes live?
Concepts and drafts are reviewed against your brief and approved claims, with a named approver at each stage.
Which platforms do you run campaigns on?
TikTok, Instagram and the other platforms your audience uses. We manage the publishing schedule, and paid amplification when it is in scope.
What does the report show?
Delivered content, live links and performance against the metrics agreed before launch.
Who does Markerly run campaigns for?
Consumer brands and agency teams, plus public health and community programs. Markerly was founded in 2012.
What do you need from us to get started?
The audience, the timing and a working budget. From there we talk through the creator approach, the scope and how we would measure it.
Still deciding between an influencer agency, a traditional agency and your own team? Our guide says when each is the better choice.
Have a campaign in mind?
Tell us the audience, the timing and a working budget. We'll talk through the creator approach, the scope and how we'd measure it.