Language fluency
We check each creator’s fluency in the language their content will use: English, Spanish or both.
In English, Spanish or both
Bilingual and multicultural creator campaigns.
Creators who speak to the audience in its own language and culture, for brands, agencies and public programs.
Why it matters
Language and culture decide whether a message lands.
A translated ad can get every word right and still miss. People listen to voices that sound like their own: the language they use at home, the references they share, the places they know. A creator from the community carries the message in that voice, to people who already follow them.
How we cast
Creators from the communities the campaign serves.
Every creator is vetted for language fluency, cultural fit and regional relevance, as well as the brand-safety screening every Markerly creator goes through. Your team approves the shortlist.
Cultural fit
We look for creators whose audience, references and point of view match the community the campaign needs to reach.
Regional relevance
From statewide programs to city-level work, we source creators with local roots in the places the campaign needs to reach.
What we deliver
The full campaign,
managed end to end.
Let’s scope the languages, reviewers and approval process your campaign needs.
- Strategy
Objective, audience, languages, regions, platforms, timing and budget, agreed before any creator is contacted.
- Creator sourcing and vetting
A shortlist vetted for language, cultural fit, regional relevance and brand safety.
- Contracts
Creator terms, deliverables and usage rights agreed in writing before production begins.
- Briefs
Creator briefs that carry your approved messaging.
- Content approvals
Drafts reviewed against your brief and approved claims, with a named approver at each stage.
- Production management
Revisions and publishing schedules managed against the agreed scope.
- Paid amplification
Creator content amplified with paid media when it is in scope.
- Reporting
Delivered content, live links and performance against the metrics agreed before launch.
Statewide example
Healthy Texas: casting for a whole state.
A statewide public-health campaign, and the creators we chose to carry it.
Texas Department of State Health Services
In 2020 the Texas Department of State Health Services ran Healthy Texas, a statewide campaign encouraging mask use, hand-washing and social distancing. We delivered its creator portion as part of an integrated agency’s statewide public-health program, recruiting creators who were free of political agendas, racially diverse and from multiple generations.
The campaign won the 2020 MediaPost OMMA Award in the “Pharma/Health/Wellness: Campaign” category.
Read the case studyWho we work with
For agencies and public programs.
Brands work with us directly. Agencies and public programs can also bring us in for the creator part of a larger campaign.
For agencies
Running bilingual or multicultural work for a client? We can be the creator team behind your agency, with roles, approvals and client communication agreed before kickoff.
Creator campaigns for agenciesFor public programs
When a public-health, government or nonprofit program needs to reach communities in more than one language, we work with the program office directly or as a teaming partner or subcontractor to the prime contractor.
Creator campaigns for public programsBefore we get started
A few practical questions.
Do you run Spanish-language campaigns?
Yes. Campaigns can run in Spanish, in English or in both, depending on the audience, and each creator is vetted for fluency in the language their content uses.
Can you target regions within Texas, or beyond it?
Yes. We source creators by region, from statewide programs to city-level work, in Texas and across the US.
How do you judge whether a creator fits?
We look at language fluency, cultural fit and regional relevance, alongside the brand-safety vetting every creator goes through, and we cast creators from the communities the campaign serves. Your team approves the shortlist.
Do the creators have to be bilingual?
No. Each creator needs fluency in the language their own content uses. A bilingual campaign can bring together Spanish-language creators, English-language creators and bilingual creators, depending on how the audience speaks.
Your next campaign
Tell us who you need to reach.
Share the audience, the languages and regions, and the timing. We’ll talk through the creator approach, the scope and how we’d run it.
Start with the essentials
- The audience and the languages it speaks.
- Regions, platforms and intended deliverables.
- Timing and a working budget range.
- Your approval process and content usage needs.