Case Study

#HealthyTexas

The ask

How do you influence
public behavior to save lives?

The State of Texas Department of State Health Services needed to educate and encourage Texas citizens to take safety measures against Covid-19, including social distancing, hand washing, and mask wearing.

Research showed that initial adoption of these strategies was slow to gain public acceptance. And with corona virus cases rising, it was critical to get the message out beyond state public service announcements.

The DSHS, turned to Markerly for help with an influencer campaign.

The Challenges

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Engagements

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Engagement Rate

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Reach

Markerly’s Approach

Influence Texas style

Using Markerly’s tech intelligence, we were able to search tens of thousands of accounts to identify Influencers who met our criteria:

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Markerly pinpointed and mobilized twenty uniquely qualified HIGH IMPACT influencers with a combined reach of over
33 million followers
and activated them with targeted public health messages to spread the word across the social media landscape.

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The Campaign

#HealthyTexas #WeGotThis #StayHomeTexas

From TikTok song and dance routine, to Instagram kitchen counter gymnastics, to YouTube messages, our influencers got creative in showing people how to be safe and remind everyone that we’re all in this together. They generated 37.4M engagements, and engagements from some very prominent people with millions of followers.

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The Outcome

Spreading safety vs. spreading illness.

The fight against covid-19 continues to be a moving target, the number of engagements showed us that millions of people got the message. Markerly was proud to play a part in the fight against this pandemic.

avatar Notable Campaign Participants

Influencers
Followers
Nastia Liukin (gymnast)
tiktok @nastialiukin

84.3K

Robert Griffin (NFL Player)
instagram @rgiii

549K

Ivan Rodriguez (MLB player)
instagram @pudgerodriguez7

134K

Parker James (TikTok star)
tiktok @parker_james

6M

Tayle r Holder (TikTok star)
tiktok @itstaylerholder

14.2M

Notable Engagements

Influencers
Followers
Venus Williams (Tennis Player)
twitter @venuseswilliams

1.2M

RubyRose_Oficial
twitter @rubyrose_oficial

3.1M

Zainab Al-Eqabi
twitter @zainab.aleqabi

1.4M

Lauren Bushnell Lane
twitter @laurenlane

1.4M

Lais Souza
twitter @lalikasouza

728K