Meow Mix: Remixing a Cat Fan Favorite

8.30 M

Reach

914 K

Engagements

11 %

Engagement Rate

About the Brand

Meow Mix is a popular brand of cat food known for its catchy jingle and broad range of products designed to appeal to cats and their owners. Owned by the J.M. Smucker Company since 2015, Meow Mix offers a variety of products, including dry kibble, wet food, and treats, catering to different nutritional needs and preferences. The brand emphasizes taste and balanced nutrition, supporting overall cat health. Widely available in stores and online, Meow Mix remains a trusted and convenient choice for cat owners.

Campaign Goal

Create cat-generated-content with a sub-specialty in cat talent that highlights the multifaceted taste of Tasty Layers’ clientele.

What We Did

We collaborated with four top-tier influencers to introduce Meow Remix, a campaign centered around the iconic Meow Mix jingle with a fresh twist, following the new trend of cat bands. Each influencer and their furry friend created three engaging videos, blending music and comedy to celebrate the launch of Meow Mix's latest product line, Tasty Layers, which features indulgent and bold textures and flavors. This campaign provided a fun and creative platform for our messaging, resulting in Instagram and TikTok videos that reached over 8.3 million viewers. Overall, our campaign helped Meow Mix further establish itself as a well-known and trusted brand in the pet food industry, beloved by cats and their owners.

The Results

After activating 4 best-in-class influencers who created 31 posts, we reached 9.5 million people, who generated over 2.5 million engagements across Tik Tok and Instagram.

Intangible ROI:

From calicos to tabbies, Meow Mix’s Tasty Layers is a fancy feline’s first choice. Whether it was through a cat rapping music video or an up-close and personal ASMR feeding, Markerly found and filled every customer’s need.

Beyond the Campaign: Lasting Impacts

Thing Outside the Box - Skip the script! Sponsored posts don’t have to be boring. Allow creators the freedom to create. Influencers know their audience best and what will resonate with their viewers the most.
Get People Talking - Create a campaign concept that will get people talking, or in this case, singing. An overarching campaign slogan will help stir up a buzz and tie together content across different social platforms.
Dive into Your Niche - Some creators cover every conceivable topic, including pets, with thousands of followers! Identify the specific niche that aligns with your brand or product, and actively engage with your target audience.
Create Cohesiveness - Ensure that your influencer content aligns seamlessly with the posts on your brand's page. Make sure your campaign is comprehensive and well-supported, maintaining cohesive overall branding.