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No matter how much time you dedicate to your marketing campaigns, it is not uncommon for brands to fall into a campaign rut. Unfortunately, while falling into these ruts can be easy, getting out of them may feel impossible.
If you notice decreased engagement with your brand, lower conversion rates, or a lack of creative inspiration, then it’s time to turn things around and give your digital marketing strategy a new look. Here are some of the best tips that can help you get your brand out of the dreaded marketing campaign rut.
Assess Your Strategy
When digital marketing campaigns fall into a rut, it’s a good idea to look at your marketing strategy and see if something needs to change. Oftentimes, making some simple adjustments can get your brand back on track.
Looking critically at your marketing strategy to track how often you are posting, sending out emails, communicating with customers, etc. can help you notice what is and isn’t working. Ideally, you should be posting around once a day (or more, depending on the social media platform).
For example, if your digital marketing campaign is being done through Instagram, you should post once a day to keep engagement up without overwhelming your audience.
If you are primarily connecting to your audience through email, however, you shouldn’t send too many emails at a time. Ideally, aim to send out emails about once a week (though this varies depending on the purpose of your email campaigns). Pay attention to your engagement rates as you start following this schedule, and take note of what days and times work best.
Try Something Fresh
Keeping things fresh is key to ensuring that your audience stays interested in your campaign. You should always keep content up to date, relevant, and engaging to your audience. Try to stay one step ahead of your competitors by following your industry’s news to stay on top of the latest trends.
Consulting with others in your industry or influencers for your campaign can be a great help when you’re looking for something new. Your digital marketing strategy can thrive when you take the time to communicate with people who have sound advice on shifting your content to keep your target audience invested.
Trying something fresh can also include adding new and exciting content to your campaigns or looking at new angles for engagement, such as sharing customer reviews or showing your audience what goes on behind the scenes.
Build Your Presence on New Platforms
If you find that engagement on your main platform is decreasing, you might want to consider looking at different social platforms or digital channels that could better fit your brand.
For example, suppose your digital marketing campaign strategy has primarily focused on sharing images and videos (such as on Instagram), but you haven’t seen great results. In that case, you may want to consider building up your presence on text-based channels like LinkedIn, Twitter, or your blog page. On the other hand, if your marketing has been focused more on text and brief messages, consider trying out Instagram, TikTok, YouTube, etc.
Talk to Your Audience
When you don’t know what your audience is looking for, start asking them. Engaging with your audience not only gives you a better idea of what they are looking for, but also makes your audience feel heard and valued. The more you show your audience that their opinions matter, the more feedback they will provide. This makes it easy to adjust the trajectory of your digital marketing campaigns effectively.
Optimize Your Marketing Channels
If you’re using multiple social media channels, be sure to optimize each channel to maximize your engagement. Learning about the algorithms of your social media platforms can give you a better idea of what the best practices are for each platform.
There will inevitably be different strategies for launching a successful campaign on Instagram or TikTok versus through email. Both require specific practices which are tailored to each platform. The bottom line is that each social channel should have its own unique content that is tailored to the platform and the audience.
Do a Content Deep Dive
You may be in this rut because your recent content has strayed from your brand’s original message. It is vital that you always keep the ultimate goal of your brand in mind and have a pre-set intention for each campaign. Doing a content audit can help you assess how accurately you represent this message.
As you do this deep dive, take note of anything in your past posts that strays from your intention. Then, make the necessary adjustments to get your brand back on track and reengage your audience.
Final Words
Marketing campaign ruts happen to everyone, and though demoralizing, the right strategies can help you get your brand back on the right track. If you’re in a marketing rut that you just can’t seem to get out of, the experts at Markerly can help you figure out next steps and bring your campaigns back to life.
