Instagram’s Creator Tags: What They Mean for B2B Influencer Marketing

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As a B2B marketer, you’re always looking for ways to make your content stand out. You want to highlight your partners’ experience and talent while driving traffic and conversions.

In March, Instagram introduced the enhanced tags feature that allows online marketers to credit the various influencers and creators responsible for the content shared on the platform.

The new enhanced tagging feature works with posts and videos that appear in Instagram’s Feed and Reels and provides a lot more exposure for the B2B content made or co-created by influencers.

In this article, we’ll take a closer look at Instagram’s enhanced tags and discuss how they can benefit your B2B influencer marketing efforts, some best practices for using them, and whether they are more applicable to B2B vs. B2C marketing.

An in-depth analysis of Instagram’s creator tags and what they mean for B2B influencer marketing

While Instagram’s new creator tags may look like a minor update, they have the potential to make a significant impact on how B2B marketers leverage influencers to promote their brand.

Instagram’s creator tags let you credit the people who helped create your content, whether it’s a photo, video, or Reel. Tags are a great way to give credit where it’s due while also increasing the reach and engagement of your content.

Not only can you tag the creator, but the enhanced tags also show what part each creator played in the content. For example, you can tag someone as the “photographer” or “videographer” in addition to just tagging their Instagram handle.

For B2B marketing, this is a huge opportunity to increase your brand’s visibility and drive conversions. In fact, 86% of B2B brands find success with influencer marketing.

If you have a team of influencers/businesses collaborating with you on a content campaign, tagging them in your posts will make it easier for people to find and follow them. And vice versa, if you’re a business working with another brand, getting tagged in their posts will help increase your reach and followers.

The benefits of using Instagram’s creator tags

There are two main benefits of using Instagram’s creator tags:

1. Helps to build a digital portfolio

If you’re working with a team of content creators, tagging them all in your posts will help build a digital portfolio that showcases your work. Businesses looking for reputable companies to collaborate with often check out the tagged section on your profile to see who you’ve worked with in the past. After all, they want to know who they’re getting into business.

Look at it like a popularity contest; the more people you’re associated with, the more popular (and trustworthy) you appear. It shows you have a network of influencers willing to work with you and promote your brand. Your popularity  can help instill confidence in potential customers and help you close more deals.

2. Drive conversions

Brand awareness is the most crucial part of any marketing strategy, but at the end of the day, conversions are what matter. Unfortunately, most brands have great products and phenomenal customer service, but no one knows they exist.

The more people see your content and get to know your brand, the more likely they will pay for your product. With Instagram’s creator tags, you can reach a larger audience and get your content in front of more people.

Side note: When driving conversions and pushing sales, it’s imperative to ensure that the payment processor responsible for accepting customer payment information is PCI compliant, following all relevant regulations and laws, and ensures that all customer data is kept encrypted. 

How to use Instagram’s creator tags

Now that you know the benefits of using Instagram’s creator tags, it’s time to put them to use and start tagging away.

Here’s how to use Instagram’s enhanced tags:

  1. Open Instagram on your phone and tap the “+” sign in the top right corner.
  2. Choose the image or video you want to post and tap the arrow sign.
  3. Pick your filters, add text and emojis/stickers, etc. and tap the arrow sign again.
  4. Write your caption and tap “Tag People.”
  5. Tap “Add Tag” and find the accounts that collaborated with you
  6. Tap “Show Profile Category” to see the creator category, then tap “Done.”
  7. Once you’ve added your tags and additional details, tap “Share.”

Example of a successful B2B influencer marketing campaign that used Instagram’s creator tags

In October 2021, global creative agency R/GA used Instagram’s creator tags to promote its new campaign for the Google Pixel 6. The campaign, created to launch the new phone, featured a series of short films that told stories about how the phone had helped people (and businesses) in their everyday lives. These stories included elements like the new Pixel phone being compatible with VoIP phone systems that helped increase the quality, cost, and reliability of their current phone systems and thus improve customer satisfaction.

R/GA used Instagram’s creator tags to tag the filmmakers in the posts so that people could easily find and follow them. Their tagshelped to increase the campaign’s reach and promote the filmmakers’ work.

These campaigns are just a few examples of how businesses use Instagram’s creator tags to reach new audiences and promote their brands.

Why these creator tags are more applicable to B2B vs. B2C marketing

Anyone can use Instagram’s creator tags, but they will be beneficial for those in the B2B space the most. That’s because businesses are more likely to be interested in the work of other companies than they are in the creation of individuals.

For example, let’s say you own an SEO company looking to sell your services to small businesses. You could use Instagram’s creator tags to tag the small businesses that have worked with you. Tags are a great way to get your brand in front of potential customers and show them that you’re an authority in the SEO space.

Final thoughts on using Instagram’s creator tags for your B2B influencer marketing efforts

We can’t stress enough how important it is to take advantage of new social media features as the platforms announce the updates. . Social media platforms like Instagram have extremely robust algorithms that are constantly evolving. So, One of the best ways to stay ahead of the curve is to be an early adopter of new features.

Instagram’s creator tags have changed the game regarding influencer marketing by making it easier for businesses to find and connect with influencers. If you’re not using these tags in your B2B influencer marketing campaigns, you’re missing out on a huge opportunity to grow, connect, and engage with your target audience.

So what are you waiting for? Start tagging away!

Written by Nahla Davies (

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