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Creating the best possible customer experience should be one of the top priorities of every company. As patterns of consumption change and adapt to the pandemic and other changes in the world, it is vital that you keep as many loyal customers as you can to help your company thrive.
When you are trying to market your brand, it is crucial that you create a great customer experience at every touchpoint to maintain close relationships with loyal customers while also drawing in new leads. Keep reading to learn more about the power of experience and how you can turn every marketing touchpoint into a positive and engaging experience that makes each customer interaction feel unique.
Present Your Brand Consistently
One of the most important things you should do at every marketing touchpoint to improve the overall customer experience is present your brand consistently. Having a well-thought-out vision for your brand and presenting this vision to your customers encourages customer interaction and loyalty and is more likely to draw people back in when you launch a new product or service.
Essentially, if you don’t know your brand very well, the customer won’t either, and thus will be less inclined to return to your company for services in the future.
Look at Successful Digital Campaign Management Techniques
If you don’t have clear-cut digital campaign management techniques, you’re likely wasting your company’s time and resources. These techniques help you create a consistent digital marketing campaign across all platforms so you can reach new customers and create an incredible customer journey.
The five main points that you should focus on in your digital campaign management techniques are social media marketing, influencer marketing on social media, influencer marketing on niche sites and blogs, content marketing and SEO, and email marketing. Utilizing these forms of digital marketing is the key to creating a strong and memorable brand that customers enjoy interacting with and will want to stay loyal to in the long term.
Always Have an Aspect That Engages Customers
Customer engagement should be a top priority at all times. Without customer engagement, your company would not be where it is today and would not have a chance to grow. There are various methods to engage your customers with your brand and create experiences that make them feel involved and included.
One example that some companies turn to is customer feedback surveys. This allows for an improved user experience since the customer feels that their voice and opinions truly matter to your company. A more “doable” example of this strategy is surveys and polls on social media.
However, it is not enough to merely have these engagement methods in place—you need to ensure that you pay attention to what the customers are saying and make the necessary adjustments. When people see that you take their feedback seriously, it makes them more involved and invested in the customer experience.
Never Underestimate the Value of Customer Experience
When creating experience touchpoints, it is essential to always keep in mind how valuable providing a positive customer experience truly is for your brand. So valuable, in fact, that about one in three customers would reportedly leave a company and brand behind after one negative experience.
If you don’t already have a CX strategy implemented, or if you feel that you’re struggling to provide your customers with impactful experiences, it’s time to reassess. Failing to do so could hinder company growth and lead to a loss of loyal and reliable customers.
Know that Customer Loyalty Does Not Depend on Price
When you are working on your marketing touchpoints, you may be inclined to examine the prices of your products and services and change them up to attract more attention. However, customer loyalty is not about the price but rather about the quality of service provided.
The key to creating loyal customers is by having a brand that consistently excels with the products that it promotes and delivers what is promised (and more). The bottom line is that you don’t have to decrease your prices to encourage loyalty—just be sure you are prioritizing customer experience, customer service, and customer support.
Provide User-Friendly Touchpoints
When trying to create a positive experience at every marketing touchpoint, make sure to double-check that every touchpoint is entirely user-friendly. Having touchpoints that are challenging or overwhelming for the average customer to understand or interact with worsens the overall user experience. It can drive customers away from engaging with your company.
Taking the extra time to ensure that your brand is always user-friendly makes people feel valued and helps you form a better connection with your customers. Make sure that all of your digital marketing touchpoints are simple to navigate. For example, a complicated, confusing website that is hard for the average browser to navigate will likely make them click out of your site and onto a competitor’s.
Pay Attention to Mobile Experience
Because digital marketing has centered around the desktop experience for so many years, many companies forget the significance of the mobile experience. In the modern-day, the design of your mobile website and apps is hugely important to your customers.
In fact, 63% of Gen Z and 54% of the general population believes that the mobile experience is essential and would pay more to improve this element of customer experience. So, as you’re perfecting your desktop-friendly marketing touchpoints, be sure to keep the mobile side of things in mind as well.
Value Creativity in Marketing
Your digital marketing touchpoints should always be creative and appealing. Customers aren’t likely to be impressed with touchpoints that look the same as every other brand they’ve encountered. Valuing creativity within your digital marketing means focusing on giving the customer experiences which provoke powerful emotions and encourage them to take immediate action.
Every one of your marketing touchpoints should be made with the intent to stay in the customer’s mind and leave a lasting impression that has them coming back for more. Embracing your creativity is one of the best ways to accomplish this, as new and outside-the-box experiences are much more memorable and make your digital marketing touchpoints stand out.
Wrap Up
If you feel that your company is struggling with turning your digital marketing touchpoints into impactful experiences, there’s no need to worry. Contact us to get help creating marketing materials and campaigns that are both successful and relevant to your company. At Markerly, we work hard to help you connect with your audience through digital marketing touchpoints in a genuine and ethical way, ensuring that both your customers and your brand are protected, valued, and appreciated.
