What We Did

In the peak of each season, OluKai stepped into the spotlight, igniting a social media wave that bridged style and comfort like never before.

Our mission was clear: team up with 27 influential voices who live and breathe authenticity, raising awareness for OluKai's wide variety of footwear in 28 social posts across TikTok and Instagram. These creators didn't just “do it for the gram”— they were already ambassadors of the OluKai mission and lifestyle, offering styling tips, demonstrating each shoes' functionality through immersive "day in the life" narratives, and emphasizing why one of OluKai’s shoes or sandals is a necessary and functional wardrobe addition for every consumer.

The impact was immediate and exciting. With our strategic collaborations, we unleashed a massive wave of awareness, harnessing the power of summer vibes and holiday dreams to magnify OluKai's aesthetic and functionality. The result? A staggering 1.4 million engagements across TikTok and Instagram, reaching 2.2 million individuals, each one touched by the allure of OluKai's promise: to journey through every season in style, comfort, and unbridled adventure.

Beyond the Campaign: Lasting Impacts and Lessons

• Authentic Reach Matters
  When you identify influencers who align authentically with your brand ethos, you ensure that the product recommendations of influencers are genuine, enhancing consumer trust and driving engagement.
• Leverage Platform Diversity
  Spreading the campaign across multiple marketing channels, including TikTok and Instagram, reinforced the campaign's message across different platforms—more effectively targeting consumers from multiple angles with narrative consistency.
• Influencers Amplify Product Quality
  Product quality matters—and always speaks for itself through influencer generated content which in turn impacts brand perception and loyalty. To have the most impactful influencer campaign, make sure your product is perfect first.
• Content Versatility is Game Changing
  Using your influencer marketing awareness campaigns to simultaneously generate content that can be repurposed across other brand channels is huge for maximizing ROI. This strategy not only extends the life of the content but also increases its impact.