What We Did

• In collaboration with five influencers, we crafted six compelling posts to showcase Morning Brew's daily newsletters to their followers on TikTok and Instagram. Through engaging interface walk-throughs and insightful tips on the app, we showcased the undeniable value of Morning Brew's free content, encouraging others to subscribe.
• We reached over 450,000 people with influencers championing Morning Brew's free, informative, and insightful newsletters for business professionals. Markerly seamlessly fulfilled the informational needs of every customer within the four different industries, positioning Morning Brew as the influencers’ go-to resource.

Beyond the Campaign: Lasting Impacts and Lessons

Each campaign at Markerly is crafted with a unique blend of creativity and strategic thinking. Here’s how our collaboration with Morning Brew unfolded, revealing key principles that can guide future marketing efforts:

• Platforms Matter - Consider which platform your target audience uses the most when deciding which app to activate. For example, in this campaign geared towards young professionals, we utilized LinkedIn to maximize our reach in the specific niche.
• Influencers convert - When boosting influencer content, be sure to place your ad spend to target a custom-built audience. This campaign's ads were shown to a custom-built target audience that mirrors each Morning Brew newsletter’s average reader. All 146,246 ad impressions came from people most susceptible to subscribing to the newsletters, giving this campaign the most efficient paid media spend possible. Through influencer-driven content and strategic boosting, we drove 512 newsletter subscriptions, further proving that influencers can generate successful conversions.
• Evergreen Impact - On top of tangible campaign goals, influencer content served as a valuable consumer touchpoint for future conversions, not to mention the evergreen value provided. Even if influencers' audiences did not immediately subscribe to the newsletter, this campaign put Morning Brew top-of- mind and can lead to future conversions as consumers discover a new need and remember content they have seen previously.
• Specialized Products for Your Niche - Having a defined target audience helps you better understand what influencers will fit your niche. Morning Brew’s four newsletters further divided their audience of business professionals into specific industry niches, including HR, Marketing, Finance, and IT. Offering a specialized product that allows all industry professionals to have a resource for their specific niche.

Through these strategies, Markerly not only enhanced brand visibility for Morning Brew but also set a benchmark for future campaigns, proving that thoughtful content integration and authentic influencer partnerships can lead to remarkable success.