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1.40 M
Reach457 K
Paid Impressions1 M
Engagements71 %
Average Engagement RateAbout the Brand
GreenPan is the creator of Thermolon, the original healthy ceramic nonstick that transformed the clean and healthy cookware industry in 2007. GreenPan believes that what you cook matters, and that's why they have dedicated their entire company to creating sustainable, healthy cookware free from chemicals and toxic plastics. It is super easy to clean and makes cooking more enjoyable!
What We Did
- In light of Earth Month, we activated 9 best-in-class influencers to bring awareness to GreenPan’s sustainable, nontoxic, non-stick cookware while showcasing GreenPan’s cookware in action to their audience.
- Our campaign partners encouraged others to celebrate Earth Month by being more conscious about what cookware they use. 9 short-from video posts generated over half a million engagements across TikTok and Instagram, reaching nearly 1 million people organically across the social media platforms alone. Through the campaign, we brought undeniable awareness to the aesthetic and functionality of GreenPan at the most appropriate time for GreenPan’s brand—Earth Month. They are called GreenPan, after all.
- GreenPan’s cookware reigns as the top choice among influencers dedicated to various themes, including non-toxic cooking, sustainability, fostering a healthy and joyful home environment, and crafting easy, waste-free recipes. Recognizing unique consumer demands in the kitchen space, Markerly strategically leveraged influencers to curate content centered on cooking, spreading joy, and honoring our planet.
Beyond the Campaign: Lasting Impacts and Lessons
- Finding the Authentic Fit - It’s paramount to ensure that you’re identifying the most authentic influencers in your niche so that they organically match your brand’s personality. These are influencers who will be happy to use your product and feel excited to tell other people about it.
- Integrated Influence - Integrated influence is our signature approach- ensuring that all components of your marketing strategy work together is paramount to maximizing narrative consistency. Creating a campaign centered around Earth Month, we ensured GreenPan messaging surrounding the holiday.
- Social Good - We specialize in crafting socially conscious campaigns for brands. In an era where consumers gravitate towards brands that promote social good, GreenPan stands out with its unwavering commitment to sustainability. With Earth Month as our backdrop, we took the opportunity to spotlight the brand's core values: sustainable practices, innovation, and ethical business. As well as showcase GreenPan’s dedication to leading the housewares industry towards a more sustainable future through using recycled products, operating a factory that is 30% solar-powered, uses an in-house water filtration system, and produces 60% less CO2 during the curing phase.
- Relate to Personal Values - By collaborating with influencers focused on sustainability and wellness, we tapped into an already engaged audience eager to find brands that are in line with their personal values. We partnered with influencers aligned with GreenPans’ drive to lead to a sustainable future and take small steps in their personal lives to live more earth-friendly, including cooking with sustainable, clean cookware free from chemicals and harmful PFA coating.
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