What We Did

• Throughout this campaign, we collaborated with 168 top-tier influencers, each crafting impactful posts to raise awareness for Bigen’s diverse product range while emphasizing proper product usage. These influencers authentically demonstrated Bigen’s products in action to their engaged audiences, offering insights on how to keep up an effective hair care routine with Bigen’s products.
• Our efforts resulted in over one million engagements across TikTok and Instagram, enabling us to connect with nearly 10 million individuals across the social media platforms alone. By showcasing various content, from DIY hair dyeing tutorials to dramatic hair color transformations and even professional stylists utilizing Bigen’s products on their clients, we've successfully highlighted the ease and affordability of Bigen’s products. Through strategic platform selection and targeted content creation, Markerly addressed diverse customer needs centered around hair care and self-confidence, fostering undeniable brand awareness.

Beyond the Campaign: Lasting Impacts and Lessons

Clear strategies emerged that transformed a straightforward product launch into an impactful marketing initiative. Here are the key lessons that will inform future campaigns:

• Consumer Acquisition - Find creators in your niche and tap into their already engaged consumers, who view them as experts in your products' market.
• Product Segments - Find the right creators for each of your product offerings to create the most authentic partnerships.
• Relationships That Last - Cultivating lasting relationships with influencers helps prove your brand's credibility on their platforms. Most consumers need to see a product multiple times before they thrust the influencer’s recommendation.
• Simultaneous Promotions - Run a promotion or offer a special around the time of an influencer's post. This will help further incentivize consumers to try your products.