The Purpose of Infographics & When to Use Them

Reading Time: 3 minutes

Infographics have become a staple for many businesses looking to create pieces of content that provide consumers with easily-digestible information. Simple infographics are excellent sources of efficient communication used to present essential data to a company’s target audience.

However, many brands venturing into digital content marketing are not taking advantage of infographics due to a lack of knowledge in crafting an engaging and effective piece of content. Depending on the subject matter, some marketing teams may struggle to compile complex information into a concise infographic that people can consume more easily.

This article will cover what infographics are in content marketing, why infographics are effective, and how utilizing them in your marketing strategy is critical to reaching your target audience.

What Are Infographics?

While you may have seen information graphics before to share quick facts with other people, infographics in terms of marketing may look slightly different than what you’re used to seeing. Put simply, infographics are visual representations of a specific subject matter, and data visualization through engaging graphics and imagery is crucial to effective infographics.

This kind of visual content is often used by people looking to use visual communication to present data or facts to others. Infographics are commonly posted on social media to garner attention about essential subjects and enact change. Along with this, they are becoming one of the pillars of digital content marketing.

You have likely seen common infographics such as bar charts, but others might use a pie chart, line chart, or another chart that visualizes the presented data in an understandable way.

How Are Infographics Used in Marketing?

When content marketers think of digital marketing strategies, an infographic might not seem like the most attractive option. Some marketers may falsely believe that designing infographics is time-consuming and ultimately ineffective in reaching a target audience.

However, infographics can successfully be used in digital strategy when executed correctly. Marketing teams use infographics to attract a wider audience. While SEO content such as blogs and social media posts are effective for digital marketing, marketers must recognize that many audience members will be visual learners. Companies are opening up new avenues to target their intended audience by utilizing an infographic.

Additionally, they are used in marketing to inform target audiences and encourage people to share your information design with other people. Infographics give companies a strong digital presence by making it easier for audiences to consume and process content.

Despite any notions you have about infographics, infographic content can be engaging and successful with the right graphic designer and proper knowledge of why infographics are effective. They can quickly share information about particular products or services your brand offers, drawing in new customers and generating revenue.

Why Should Marketers Use Infographics in Digital Strategies?

Because of the various benefits of using infographics in content marketing, marketing teams must work to create an infographic that appeals to their target audience. Information design is beneficial not only for your audience but for your marketing team.

Infographics can save marketing teams significant time by allowing marketers to repurpose content. When creating an infographic, marketing teams must look to older digital content such as lengthier blogs or social media posts. Finding the most critical content and transitioning it into an infographic saves your team time and stress and appeals to a broader audience of visual learners.

Additionally, marketers should use infographics in their digital strategies because teams can gain quality backlinks. Infographics are more likely to be referenced and shared than some of your company’s written content. For example, HubSpot found that “infographics generated an average of 178% more inbound links,” than other blog articles. When marketers create infographics for digital campaigns, they increase the chance that audiences will share their brand with others. As a result of higher-quality backlinks, many brands will drive more traffic to their website than ever before.

How to Make an Infographic

As your marketing team approaches the process of creating an infographic, there are specific tips that can help you along the way. Like other forms of content creation, creating an infographic should be conducted on a set timeline to ensure that marketing teams do not fall behind on their work. Teams should also create their infographic with a specific topic, theme, and design prepared.

One of the biggest appeals of infographics is their design and aesthetic, so putting some extra thought into the visual aspects is a good idea. For example, Xerox found that color has a big impact on people’s engagement and information retention—adding color to your visual materials can increase attention span and recall by 82%, and increases readership by 80%. 

Finally, remember to keep things relatively simple. Adding too many statistics or too much info on one sheet can make an infographic too “busy,” making it harder to digest.

Final Words

Exploring a visual or digital strategy can be overwhelming for marketers new to online content marketing. If you can relate, the experts and Markerly can help. We’re an online marketing platform with numerous features to help marketing teams successfully navigate influencer and digital marketing campaigns. 

Markerly’s unique tools and experience make the process of digital marketing accessible. Contact us today to start crafting a high-quality digital campaign that will generate revenue and boost brand awareness!

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