Reading Time: 3 minutes
Social media influencers are popping up in every industry, and the music business is no exception. Whether they’ve been paving their way in the scene for years now or quickly rising to the top of the charts thanks to TikTok’s viral-friendly algorithm, music influencers should hardly be ignored. And more and more brands are looking at influencers to help boost their sales and make more successful conversions on social media platforms.
At this point in the year, it’s very likely that you’re evaluating your current marketing plan and examining areas of opportunity in 2022. If you’re looking to improve your strategy by partnering with music influencers or simply researching to see how their tactics can benefit your brand, read on as we highlight six top music influencers in the United States to keep an eye on in 2022.
Loren Gray
Loren Grey is a model, singer and songwriter, and a huge social media personality. At only 19 years old, Grey has managed to gain an impressive 54 million followers on TikTok, and 22 million followers on Instagram. She uses her Instagram account to successfully connect with her fans while simultaneously promoting her brand.
Gray has released several singles on her YouTube channel where she’s also found a lot of success. Using social media to her advantage, Grey has found a lot of success as one of the most followed individuals on TikTok.
Madison Beer
Madison Beer has gained a monumental amount of followers, making her one of the most successful social media music stars at the moment. Her career began by uploading singing videos to Youtube. In 2013, Justin Bieber reposted one of her videos, which helped skyrocket her to fame. Beer spent several years perfecting her skills and gaining new followers, and released her first album this past year, giving her international attention.
Doja Cat
No music influencer list is complete without mentioning Doja Cat. Doja Cat is one of the original artists to use social media to her advantage and skyrocket her career, and is now one of the most popular music influencers of our time. Using extreme, eye-catching videos and music to gain attention, Doja Cat eventually pivoted into a serious music career. With an impressive 18 million followers on Instagram and 16 million on TikTok, Doja Cat knows how to capture the attention of her fans and hold it tight.
Olivia Rodrigo
2021 was a great year for Olivia Rodrigo. Rodrigo shot to fame quickly after her hit single “Driver’s License” went viral on TikTok. Since TikTok is a great place for artists to showcase their work and share it with others, Rodrigo was able to capitalize on that.
Her single is one of the most successful breakthroughs on the platform. And with over 12 million followers on TikTok, Olivia Rodrigo shows no signs of slowing down.
Ashnikko
Ashnikko is a one-of-a-kind artist that seems to be popping up on everyones For You Page. Like others, Ashnikko used TikTok to their advantage, securing a viral hit through the video app in 2019. They continue to work hard and gain new followers every day, allowing more visibility into their music. Their eye-catching visuals and over-the-top actions have captured the attention of millions of social media users, and they plan to take their fame on the road with an in-person tour soon.
JoJo Siwa
Jojo Siwa may have gotten her start on the small screen, but that doesn’t mean that social media wasn’t a huge factor in her rise to fame. Siwa started making her own music shortly after her appearances on the popular reality show, Dance Moms.
After a few successful singles, Siwa leveraged social media to help gain more attention and followers. Now, with over 39 million followers on TikTok, and over 11 million followers on Instagram, Siwa uses her platforms to give her fans some insight into her everyday life.
The Bottom Line
Top social media sites like TikTok, Instagram, and even Twitter, are not going anywhere anytime soon. And music influencers especially have been able to leverage the virility of these apps and use it as a launching pad for their careers.
Whether you’re looking to use influencer marketing to help your brand, or simply looking for inspiration on how to gain followers and attention, these artists are not to be ignored. Using their tactics and strategies to help create a successful campaign can not only improve your brand but help familiarize you with these platforms even more.
