Lately, it’s not uncommon to see influencers promoting products for brands on Instagram or TikTok. Brands have started to rely on influencers to promote their brands and for more exposure. Influencers and influencer marketing have proven to be a valuable way for brands to connect with more audiences.
So why do brands rely on influencer marketing?
It helps build trust and credibility.
People often have a hard time placing their trust in a brand, especially when it comes to a new one. But, when an influencer talks about a brand, their followers listen.
Building relationships and potential clients take a lot of patience. But, if you have the right influencers promoting your brand, creating credibility might be a bit easier.
Social media influencers don’t typically pick up a campaign from just any brand. Influencers conduct their research and choose who they want to support based on their own likes, dislikes, and values.
Followers keep a close eye on their favorite influencers, so they are likely keeping up with the brands the influencers support while remaining loyal and trusting the advice that influencers give.
It is budget friendly.
Working with influencers is a great way for a brand to gain exposure with newer audiences, and (depending on the size of the influencer) the price for working with an influencer can potentially be pretty low. Nano and micro influencers still help spread exposure, without the high price tag of a macro influencer.
It encourages relevance.
If a brand is having a hard time connecting with prospects, let an influencer take care of that. In this modern age, getting in touch with influencers is easy, especially through social media, and can lead to winning more prospects.
- Brands can talk to influencers directly.
- Brands can begin campaigns with preferred influencers.
- Brands can keep track of influencers.
- Brands can check how the influencer campaign is working.
It generates revenue.
Influencers have high engagement rates. Their content has the power to reach thousands, and potentially even millions of people across the world. This engagement gives influencers the ability to influence people’s spending power.
Influencers have also been known to be experts at calling to action, so content is not the only thing that causes an audience to buy. What convinces an audience to make a purchase is a compelling call to action.
A discount code is one of the most popular ways to drive conversion. Influencers can easily add a personal discount code to their vlogs, blogs, and other content which in turn generates revenue.
It increases awareness.
The goal of brands is to be a force in the market and to get recognized. But it isn’t easy when brands are new to the industry.
Influencer marketing creates an excellent opportunity for small businesses and start-up companies. Influencers help by efficiently advertising services and products to the world. This way, brands can reach niche markets and numerous demographics. More people will know about a brand once they see a post, video, or blog post.
Influencer marketing is one of the most common marketing tactics that has taken over social media. This type of marketing involves gaining endorsements from influencers. With brands using influencer marketing to promote, it can create a new door for potential clients and various audiences.