What Is an Influencer Media Kit?

May 4, 2022 — Markerly Editorial Team, 4 min read

Reading Time: 4 minutes

Brands are increasingly turning to influencers when looking to market their products and services. If you are an influencer, you should be prepared to communicate with brands and become familiar with the audience you’re speaking to.

To be a successful influencer, you should consider creating an influencer media kit. Successful social media influencers often connect with brands they want to partner with using the professional media kit they have on hand. 

Because having a media kit is pivotal to your success, it’s important to know what information you need to add and how to create one. This article will cover some important things you should know about influencer media kits, including how to create your own from scratch!

Influencer Media Kits, Explained

Before you can begin work as an influencer, you should be prepared with all of the information that proves your ability to connect with a specific audience demographic. Influencer media kits do just that by allowing you to present yourself as professional and experienced. 

They often contain information such as audience demographics, social media metrics, previous work, your personal brand information, and more. A media kit acts as a kind of resume/portfolio mixture.

Though many people associate brand marketing deals with Instagram influencers, an influencer media kit can be used just as effectively by bloggers and other influencers that reach their target audience differently (compared to many social media platforms targeting photo and video advertising).

Introduce Yourself

The start of your influencer media kit should include a section where you introduce yourself. While your introduction should be brief, ensure that you’re not missing any vital details that could make a brand more likely to reach out to you for their campaign.

Your introduction should be a combination of facts that will make you feel more personable and relatable, along with brief details on past achievements as an influencer. Include details about what brands you prefer working with and what content you typically produce.

Pay Attention to the Data

One of the best ways to craft an influencer media kit that gets the job done is by using accessible tools such as Google Analytics to understand your strengths and weaknesses as an influencer. Google Analytics is beneficial for bloggers and influencers focused on platforms that do not center on photo and video content.

Google Analytics provides influencers with a wealth of information that can be used in their influencer media kit, including your bounce rate, your most successful content, and any unique visitor that comes to your site. Looking at this data is essential, especially if you are a blogging influencer.

For influencers based on a social media platform like TikTok or Instagram, be sure to track important metrics like impressions and engagement rate.

Include Audience Demographics

One of the essential details to include in your influencer media kit template is your audience’s demographics. A brand isn’t going to pick you as their partner or ambassador based solely on how many followers you have, though this can play a factor. 

Instead, your audience demographics will be used to help prove that the brand’s target audience aligns with your own in some way. Some platforms, like Instagram, allow you to get insights into audience demographics in-app if you have a business account or a Facebook profile linked to your account.

Mention Past Campaigns

If you have worked in influencer marketing before, you likely have a basic idea of how partnerships between influencers and brands often work. This knowledge can get you deals in the future with different brands, and because of this, it is crucial that you include any past campaigns you have worked on in your influencer media kit.

For example, providing examples of past sponsored posts that you’ve made with impressive results can significantly increase how trustworthy and influential you appear in the eyes of a brand. Because of this, you must consider any relevant experience you have with past campaigns when creating your influencer media kit.

Pay Attention to Audience Size

When people hear the term “social media influencer,” their mind often jumps to influencers with hundreds of thousands of followers. However, many brands these days prefer to partner with nano-influencers and micro-influencers with a more defined target audience that aligns with the offered products and services.

Because of this, you shouldn’t be discouraged if your follower count isn’t in the realm of a macro-influencer audience. Though your influencer media kit should address your follower count, you should be more focused on providing information about your audience, such as the location where most of your audience resides. 

Even if your posts don’t reach a vast number of people, they can reach the people that will matter to the brands you represent, which is ultimately what many brands are looking for.

Always Include Contact Information

One of the most significant pieces of an influencer media kit is the inclusion of your contact details. While contact information may seem like an obvious necessity, it is something that can be easily forgotten if you get caught up in all of the creative and logistical details.

Your relevant contact information should be included in your influencer media kit template, including phone number, email, websites, social media handles, or anywhere else that a brand can reach you.

Include Your Prices

Being upfront about how much you charge for different services can allow for a pleasant experience when partnering with brands. If you have prices that have worked for you in the past, then stating these prices in your influencer media kit is usually recommended. Along with your pricing, include any relevant testimonials from past sponsorships to show brands that you are worth the price.

While you should not sell yourself short with pricing, be reasonable and base the prices on your experience. If you are only accepting partnerships at a high cost, you need to be prepared with the evidence to rationalize your price.

Final Words

Influencer marketing is an ever-growing industry that has the potential to lead to great success for influencers and brands alike. If you are a social media influencer, creating and consistently updating a social media influencer kit can cause drastic, positive changes to your success.

Though securing sponsorships as an influencer can be challenging, creating and implementing an influencer media kit template will give you a better chance at making partnerships.

Reach out to us at Markerly to get valuable knowledge regarding the ins and outs of influencing and to get connected with brands you’re passionate about!

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