Jan 20, 2022 — Markerly Editorial Team, 6 min read
Reading Time: 6 minutes
While consumers are all about online video content, brands have been slow on the uptake. After all, video content takes more time to produce than a quick blog, and it requires more tools and skills that brands often don’t have internally.
It might seem like more work, but every ounce of effort you put into video content marketing is worth it. In a marketing environment where your biz is starved for mindshare, video content grabs attention and stops thumbs.
If you still aren’t sold on video content, we get it! Learn why video content marketing is so valuable and follow our five expert tips to get more ROI from your investment in video content.
Do you feel left out because your brand isn’t making videos, but it seems like everyone else is? FOMO might not be a good enough reason for your boss to approve video content marketing, but the stats don’t lie: Video content is crucial to building trust and growing your business.
Video content marketing matters because:
Video content marketing is a must for boosting engagement, generating leads, and improving SEO. But if you’re new to video content, planning an effective campaign probably feels overwhelming.
Don’t sweat it. Just follow these five tips to create compelling video content that entertains your followers while promoting your business.
First things first, you need a plan for how you’ll use video content to market your brand. Every good marketing campaign starts with a strategy, so sit down with your team to make a plan.
Make sure your video marketing strategy covers:
Yes, a video content marketing strategy seems like an extra step. Why does this matter?
It matters because your strategy will inform the types of videos you make for your biz.
For example, if you have a direct-to-consumer model, a how-to or tutorial video helps potential customers picture themselves using a new product. But if you have a B2B model, you might need to focus on storytelling or testimonials instead.
When you create a video for your brand, it needs to engage viewers. The thing is, you have to share the right type of video for each video platform.
Every social platform has its quirks, which means you need to tailor your videos to user preferences on:
Aside from tailoring the video length to each platform, you should also diversify how you share videos. So, if you frequently post in-feed videos on Instagram, you should try Instagram Live video, Stories, or Reels to jazz things up. The same advice applies to Facebook—do a Facebook Live from time to time to keep your followers engaged.
Because more and more people are making video content, it’s harder to get ranked on Google’s video results or on YouTube—but that doesn’t mean you can’t try to become number one in the algorithm!
Search engines like Google aren’t able to “see” video content, but that doesn’t mean you can’t optimize your videos. In fact, some of the most successful brands make a few small tweaks to their videos for a big SEO boost.
Follow these quick tips to optimize every video you upload for more search engine visibility:
Is your head already spinning? We understand. Creating video content is a lot of work, especially if you have a small internal marketing team.
That’s why so many brands partner with content creators and influencers to make their video content. Not only do you work with an expert who already knows the ins and outs of video production, but you also get immediate access to their audience. It’s a win-win!
Influencers know what consumers want to see. As long as you partner with the right influencer, you can lean on them for:
Whether you want to do an account takeover, an explainer video, demos, or behind-the-scenes sneak peeks, influencer video content will help you master video marketing for less hassle.
Need help spotting the right influencer? Markerly’s full-service influencer campaign management platform matches your business with influencers who are already masters at video content.
Whether you make content internally or rely on influencers for an assist, you still need a handful of tools to do video content marketing right. Everyone’s tech stack is different, but these seven tools are a great starting point:
Who says video content has to be a hassle? With the right approach, you can boost engagement, connect with more new customers, and even boost SEO with quality video content.
Follow these five tips to ramp up your video content marketing efforts. If you need help with the filming or promotion process, lean on Markerly’s network of pro content creators and influencers. See how we help brands recruit the best influencers for video content marketing.
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Reading Time: 6 minutes