Struggling to improve your social media content performance and get the desired results? Try these seven tips to improve your social media content strategy.
Social media platforms are filled with content to cater to every type of audience. This includes branded and marketing content aimed to target different customer segments.
Given the sheer amount of content on social media, it is extremely difficult to make your content stand out and win your target audience over. Getting content noticed in a sea of content is an art that not all marketers have accomplished.
So, what do successful social media marketers do to achieve that?
Well, there are some social media content strategies that most successful marketers use to achieve their goals. You can also try these tactics to improve your social media marketing strategy.
Want to learn what these tactics are?
Here are seven of the most effective ways to boost your social media content strategy and achieve your marketing goals. Let’s get started…
1. Always Write with Your Audience in Mind
The first and most important rule of creating good content, any content, is to write for your target audience. Think from your audience’s perspective and answer these questions:
What would your readers like to read? What topics, content types, and formats, etc. do they prefer? Is your content relevant and useful for your audience?
But, how can you learn what your audience wants?
There are many ways to find that out, but one of the best ways is to simply ask them. Ask your audience an open-ended question on social media seeking input about which type of content they would like for you to create.
Other than that, you can also leverage social media analytics and social listening tools to gather audience insights. Most social media platforms have built-in analytics tools that can give you some basic audience insights. Social listening tools can help you find out what people say about your brand or what the trending topics in your niche are.
Leverage these insights to create relevant content for your audience.
2. Document Your Social Media Content Strategy
This might seem like an obvious thing and yet, most marketers do not bother to create a well-documented social media content strategy.
Why is it important?
Writing things down creates a process and makes sure that everyone on your team is clear on your goals, plan of action, and their individual responsibilities. Creating a well-documented strategy helps organize things better and makes the process more efficient.
So, write down your social media marketing goals, how you plan to achieve them, and how you intend to measure your performance. Also, build an editorial calendar and plan all of your social media content, at least a week in advance.
There are many tools that can help you plan, schedule, and post social media content according to your plan. Use them and keep things organized.
3. Try Content Curation
Unlike other content platforms, like a blog, social media requires you to post more frequently and consistently. How social media algorithms work is that they favor accounts that are more active. So, if you post more frequently, your social media content is likely to get more visibility.
But, creating fresh content from scratch takes time and effort. You might not have the resources to dedicate so much time to this. This is where content curation comes into play.
Curating content from different sources and posting it on social media is a brilliant way to maintain your posting frequency. It requires little effort on your part and ensures that your feed is filled with a continuous stream of relevant content.
4. Leverage User-Generated Content
Adding to the previous point, you can also leverage user-generated content (UGC) to fill your social media feeds. People like and trust UGC more than branded content and it also helps you maintain your posting frequency. That’s like killing two birds with one stone.
That is probably why so many brands rely on UGC for their social media and some almost-exclusively post UGC on their accounts. UGC is basically like your existing customers marketing your brand for you to help you get more customers.
5. Experiment with Different Types of Content
The beauty of social media is that there are limitless possibilities of the type of content you can post. From sharing funny memes to keeping your audience informed with “how-to” videos, there is a lot that you can do.
Moreover, there are also different content formats that you can try, other than the traditional social media posts. There are options like Stories, live videos, Reels, and more for you to engage your audience with.
So, use all of the options at your disposal and try experimenting with different content till you find the types that your audience loves the most. Also, remember that visual content is one of the most successful on social media. So, design great visual content for your social media posts and engage your audience.
6. Don’t Forget to Leverage the Power of Hashtags
If you want to increase the organic reach of your social media content, then you can’t choose to ignore hashtags. Hashtags can help you attract new audiences and find people who might be interested in your content. These can significantly increase your content’s reach and visibility.
So, invest some time into finding the right hashtags for each piece of content that you post on social media. Also, use a good mix of popular and niche hashtags to reach a larger and more relevant audience on social media.
Most social media platforms have a limit on how many hashtags you can use with different types of content. Ideally, you should utilize the maximum limit and add as many relevant hashtags as possible.
7. Be Consistent
One very important thing that you should know about social media is that the more active you are, the better it is for you.
If you post frequently and consistently, social media algorithms will favor your content and show it to more people. However, if you have a tendency to post randomly, after a gap of days, then your posts will be shown to fewer and fewer people over time.
So, to make sure that your content gets the desired reach, you can make a social media content calendar and stick to it. Decide on a posting frequency for each social media platform that you are active on and follow it sincerely.
Some platforms, like Twitter, require a more active presence where you might need to post more frequently. On other platforms, you can get by with posting a few times a week. So, do your research and choose a posting frequency and schedule for each platform.
Then, create a social media content calendar and plan all of your social media content, at least a week in advance. You can also use social media scheduling tools to ensure that your content is posted on the right days and at the right times, without you having to do it manually.
These are some of the most effective tips to improve your social media content strategy and achieve your marketing goals. Try these and you will definitely see an improvement in your social media content performance.
These tips will help your social media content reach more people and get more engagement.
So, what are you waiting for?
Get started right now and start implementing these tips in your social media marketing campaigns.