10 Ways That 10 Brands I Love Could Advertise on SnapChat

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Native advertising comes in many forms. It’s an umbrella term that covers any type of advertisement that is native to the experience (ie: a sponsored story in the Facebook feed is native, a banner ad on the side of the page is not). One form of native advertising is SnapChat.

However, this is how most people look when you mention advertising on SnapChat

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It might not be the first platform that comes to mind, but SnapChat has the potential to be very powerful for brands! After a client asked me how they could advertise through SnapChat, I started to brainstorm. After all, it makes sense to think about ways to advertise on a social network with over 200M snaps being sent a day. My assumption is that SnapChat will have some sort of official native advertising program soon, but in the meantime, brands can still take advantage of all those eyeballs; they just have to be creative. Taco Bell has already experimented with SnapChat (sidenote: they’re pretty innovative, they do sponsored stories on BuzzFeed too).

How does SnapChat work? In order for someone to see your snap, first they must accept you. So, I thought about what brands I’d want to send me snaps, and then envisioned what each one would look like.

So here are 10 way that 10 brands that I love could use SnapChat for conversions. I’d love to get these snaps!

1) Whole Foods
Snap: salad bar deliciousness

Promo text: Hungry? Come to Whole Foods within the hour for 30% off salad bar.

2) Real Housewives of New Jersey
Snap: video of someone getting punched

Promo text: RHONJ on at 9PM! Craziest episode ever!

3) Brit.co
Snap: amazing DIY craft

Promo text: If you have $10 and 10 minutes you can make this too!

4) PopSugar
Snap: celebrity with new baby bump

Promo text: Breaking news – another baby on the way!

5) Tory Burch
Snap: beautiful shoe

Promo text: Sneak Peek of our newest shoe – releasing in 1 week!

6) Glamour Magazine
Snap: someone holding Glamour Magazine in exotic location

Promo text: Snap us a photo of you and Glamour and we might publish you next month!

7) Virgin America
Snap: plane taking off into sunset

Promo text: Where do you want to go? Book your trip within the hour and get 10% off.

8) Lulu Lemon
Snap: someone doing yoga on a mountain

Promo text: Be the change you want to be in the world. Namaste.

9) Conan O’Brien
Snap: Conan doing something weird and ridiculous

Promo text: No text needed, I’ll laugh and tweet to everyone that Conan just sent me a SnapChat, and “OMG it was SO ridiculous, I WISH I could replay it for you! Too bad you’re not on SnapChat! Funniest thing I’ve ever seen!”

10) The White House
Snap: President shaking hands with gay couple

Promo text: Obama celebrating California’s right to marriage equality!

What snaps would you want to see from your favorite brands?

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