{"id":4343,"date":"2026-09-17T21:06:07","date_gmt":"2026-09-17T21:06:07","guid":{"rendered":"https:\/\/markerly.com\/pulse\/?p=4343"},"modified":"2026-09-17T21:06:07","modified_gmt":"2026-09-17T21:06:07","slug":"murphys-naturals-influencer-strategy-markerly","status":"publish","type":"post","link":"https:\/\/markerly.com\/pulse\/murphys-naturals-influencer-strategy-markerly\/","title":{"rendered":"How Markerly built Murphy\u2019s Naturals\u2019 influencer strategy"},"content":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><\/p>\n<style>\n.mn-story {\n  --mn-ink: #0e0e0e;\n  --mn-paper: #fff;\n  --mn-mint: #64ffb5;\n  --mn-purple: #a764ff;\n  --mn-tint: #faf8ff;\n  --mn-muted: #515654;\n  --mn-line: #eee;\n  color: var(--mn-ink);\n  font-family: 'Plus Jakarta Sans', system-ui, sans-serif;\n  font-size: 16px;\n  line-height: 1.85;\n  text-align: left;\n  overflow-wrap: break-word;\n}\n.mn-story *, .mn-story *::before, .mn-story *::after { box-sizing: border-box; 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}\n  .mn-story .mn-lead { font-size: 17px; }\n  .mn-story .mn-jumpnav a { padding: 10px 13px; }\n  .mn-story .mn-section { margin-top: 50px; }\n  .mn-story .mn-idea-card { gap: 15px; padding: 22px 18px; }\n  .mn-story .mn-asterisk { font-size: 48px; }\n  .mn-story .mn-big-idea { font-size: 24px; }\n  .mn-story .mn-panel { padding: 24px 20px; }\n  .mn-story.mn-enhanced .mn-panel { min-height: 390px; }\n  .mn-story .mn-panel h3 { font-size: 25px; }\n  .mn-story .mn-tabs { gap: 6px; padding: 12px; }\n  .mn-story .mn-tabs button { padding: 10px; font-size: 10px; }\n  .mn-story .mn-film-layout { grid-template-columns: 1fr; }\n  .mn-story .mn-film { max-width: 280px; margin: 0 auto; }\n  .mn-story .mn-film-notes h3 { font-size: 21px; }\n  .mn-story .mn-film-notes p:not(.mn-eyebrow) { font-size: 14px; }\n  .mn-story .mn-post-grid { grid-template-columns: 1fr; }\n  .mn-story .mn-signoff { padding: 27px 22px; }\n  .mn-story .mn-signoff .mn-signoff-lead { font-size: 22px; }\n  .mn-story .mn-cta { padding: 30px 23px; }\n}\n@media (prefers-reduced-motion: reduce) {\n  .mn-story *, .mn-story *::before, .mn-story *::after { animation: none !important; transition: none !important; scroll-behavior: auto !important; }\n}\n<\/style>\n<div class=\"mn-story\" id=\"mn-story\">\n<div class=\"mn-masthead\"><span>Markerly field notes<\/span><span>Client story \/ Murphy\u2019s Naturals<\/span><\/div>\n<div class=\"mn-hero\">\n<div class=\"mn-hero-copy\">\n<p class=\"mn-eyebrow\">Markerly \u00d7 Murphy\u2019s Naturals<\/p>\n<h2 class=\"mn-display\">Built for<br \/>life <span>out there.<\/span><\/h2>\n<p>Real life. The right creators.<br \/>A strategy with a reason to belong.<\/p>\n<p><a class=\"mn-hero-link\" href=\"#mn-program\">Go behind the work <span aria-hidden=\"true\">\u2198<\/span><\/a><\/div>\n<figure class=\"mn-hero-image\"><img loading=\"lazy\" src=\"\/media\/videos\/posters\/sasha-dube-desktop.jpg\" width=\"480\" height=\"854\" alt=\"A frame from Sasha Dub\u00e8\u2019s Murphy\u2019s Naturals creator video, showing a parent carrying a child along a wooded trail.\" fetchpriority=\"high\"><figcaption><span class=\"mn-live-dot\" aria-hidden=\"true\"><\/span>From the creator work<\/figcaption><\/figure>\n<p><span class=\"mn-hero-stamp\" aria-hidden=\"true\">Strategy<br \/>&amp; execution<br \/><strong>Markerly.<\/strong><\/span><\/div>\n<p class=\"mn-byline\">By the <a href=\"\/about-markerly\">Markerly team<\/a><span aria-hidden=\"true\">\u2197<\/span><\/p>\n<p class=\"mn-lead\"><strong>Markerly was the agency behind Murphy\u2019s Naturals\u2019 influencer marketing program.<\/strong> We led the work end-to-end: strategy, creator selection, creative briefs, campaign management, paid amplification, and reporting.<\/p>\n<p>The work put a simple idea into motion: a product belongs in someone\u2019s feed when it belongs in their life. For Murphy\u2019s Naturals, that life happens outside. Here\u2019s a look at the thinking, the creator work, and the team connecting it all.<\/p>\n<nav class=\"mn-jumpnav\" aria-label=\"In this case study\"><a href=\"#mn-idea\">The idea<\/a><a href=\"#mn-program\">Our role<\/a><a href=\"#mn-work\">The work<\/a><a href=\"#mn-credits\">Behind it<\/a><\/nav>\n<section class=\"mn-section\" id=\"mn-idea\" aria-labelledby=\"mn-idea-title\">\n<p class=\"mn-eyebrow\"><span class=\"mn-section-number\">01<\/span> The strategic idea<\/p>\n<h2 id=\"mn-idea-title\">Start with the life.<br \/>Give the product a place in it.<\/h2>\n<p>There\u2019s a familiar moment before a family heads outdoors: finding the shoes, packing the bag, getting everyone ready. That moment gives a mosquito repellent a clear role. It is part of the preparation for something people already want to do.<\/p>\n<p>The opportunity for Murphy\u2019s Naturals was to connect its product to that experience. Creator content can make the connection tangible: a real person, an everyday routine, and a reason for the product to be there.<\/p>\n<div class=\"mn-idea-card\"><span class=\"mn-asterisk\" aria-hidden=\"true\">\u2733<\/span><\/p>\n<p class=\"mn-big-idea\">The outdoor moment<br \/>is the story.<br \/><span>The product helps it happen.<\/span><\/p>\n<\/div>\n<p>For Markerly, that means thinking about the person and the situation together. The creator brings a relationship with their audience. The setting gives the recommendation context. The brief connects both to the brand.<\/p>\n<\/section>\n<section class=\"mn-section\" id=\"mn-program\" aria-labelledby=\"mn-program-title\">\n<p class=\"mn-eyebrow\"><span class=\"mn-section-number\">02<\/span> Inside the program<\/p>\n<h2 id=\"mn-program-title\">The whole program.<br \/>One team behind it.<\/h2>\n<p>Markerly owned all six parts of the influencer program. Explore how each responsibility fits into the work.<\/p>\n<div class=\"mn-explorer\">\n<div class=\"mn-tabs\" role=\"tablist\" aria-label=\"Markerly\u2019s responsibilities\" hidden><button type=\"button\" id=\"mn-tab-strategy\" role=\"tab\" aria-selected=\"true\" aria-controls=\"mn-panel-strategy\" tabindex=\"0\"><span>01<\/span>Strategy<\/button><button type=\"button\" id=\"mn-tab-creators\" role=\"tab\" aria-selected=\"false\" aria-controls=\"mn-panel-creators\" tabindex=\"-1\"><span>02<\/span>Creators<\/button><button type=\"button\" id=\"mn-tab-briefs\" role=\"tab\" aria-selected=\"false\" aria-controls=\"mn-panel-briefs\" tabindex=\"-1\"><span>03<\/span>Briefs<\/button><button type=\"button\" id=\"mn-tab-management\" role=\"tab\" aria-selected=\"false\" aria-controls=\"mn-panel-management\" tabindex=\"-1\"><span>04<\/span>Management<\/button><button type=\"button\" id=\"mn-tab-amplification\" role=\"tab\" aria-selected=\"false\" aria-controls=\"mn-panel-amplification\" tabindex=\"-1\"><span>05<\/span>Amplification<\/button><button type=\"button\" id=\"mn-tab-reporting\" role=\"tab\" aria-selected=\"false\" aria-controls=\"mn-panel-reporting\" tabindex=\"-1\"><span>06<\/span>Reporting<\/button><\/div>\n<div class=\"mn-panels\">\n<div class=\"mn-panel\" id=\"mn-panel-strategy\">\n<p class=\"mn-panel-label\">01 \/ Influencer strategy<\/p>\n<h3>Give the program a point of view.<\/h3>\n<p>Markerly led the influencer strategy for Murphy\u2019s Naturals. Strategy gives the work its direction: who the brand needs to reach, what role creators can play, and how the product fits the story.<\/p>\n<p class=\"mn-panel-takeaway\"><strong>The connection:<\/strong> brand intent \u2192 a creator-led approach.<\/p>\n<\/div>\n<div class=\"mn-panel\" id=\"mn-panel-creators\">\n<p class=\"mn-panel-label\">02 \/ Creator selection<\/p>\n<h3>Find the people who make it believable.<\/h3>\n<p>Markerly owned creator selection. A compelling fit is about more than a profile category. It is the relationship between a creator\u2019s life, the audience\u2019s interests, and the context in which a recommendation will make sense.<\/p>\n<p class=\"mn-panel-takeaway\"><strong>The connection:<\/strong> audience relevance \u2192 a credible voice.<\/p>\n<\/div>\n<div class=\"mn-panel\" id=\"mn-panel-briefs\">\n<p class=\"mn-panel-label\">03 \/ Creative briefs<\/p>\n<h3>Set the direction. Make room for a voice.<\/h3>\n<p>Markerly developed the creative briefs. A useful brief gives the creator a clear job while leaving space for their own storytelling. The product needs a recognizable role; the person telling the story needs to sound like themselves.<\/p>\n<p class=\"mn-panel-takeaway\"><strong>The connection:<\/strong> a brand objective \u2192 a story someone can tell.<\/p>\n<\/div>\n<div class=\"mn-panel\" id=\"mn-panel-management\">\n<p class=\"mn-panel-label\">04 \/ Campaign management<\/p>\n<h3>Carry the idea through to execution.<\/h3>\n<p>Markerly managed the influencer campaign. This is the connective work between an agreed direction and the content an audience eventually sees. Having one agency across strategy and management keeps the people doing the work close to the reason for it.<\/p>\n<p class=\"mn-panel-takeaway\"><strong>The connection:<\/strong> creative direction \u2192 coordinated delivery.<\/p>\n<\/div>\n<div class=\"mn-panel\" id=\"mn-panel-amplification\">\n<p class=\"mn-panel-label\">05 \/ Paid amplification<\/p>\n<h3>Give creator content another path to an audience.<\/h3>\n<p>Markerly also owned paid amplification for the influencer program. Paid distribution adds another way to put creator content in front of people, with creative and distribution considered as parts of the same program.<\/p>\n<p class=\"mn-panel-takeaway\"><strong>The connection:<\/strong> creator content \u2192 paid distribution.<\/p>\n<\/div>\n<div class=\"mn-panel\" id=\"mn-panel-reporting\">\n<p class=\"mn-panel-label\">06 \/ Reporting<\/p>\n<h3>Turning Results Into Next Steps<\/h3>\n<p>Markerly handled reporting. Measurement gives a team a way to examine what happened and inform what comes next. It closes the loop between the original objective, the work that ran, and the next set of decisions.<\/p>\n<p class=\"mn-panel-takeaway\"><strong>The connection:<\/strong> campaign activity \u2192 an informed next step.<\/p>\n<\/div>\n<\/div>\n<p class=\"mn-explorer-foot\"><span class=\"mn-live-dot\" aria-hidden=\"true\"><\/span>Every stage led by Markerly<\/p>\n<\/div>\n<\/section>\n<section class=\"mn-section\" id=\"mn-work\" aria-labelledby=\"mn-work-title\">\n<p class=\"mn-eyebrow\"><span class=\"mn-section-number\">03<\/span> The work, in the wild<\/p>\n<h2 id=\"mn-work-title\">A real outdoor moment.<br \/>A natural place for the brand.<\/h2>\n<div class=\"mn-film-layout\">\n<figure class=\"mn-film\"><video controls playsinline preload=\"none\" poster=\"\/media\/videos\/posters\/sasha-dube-desktop.jpg\" width=\"480\" height=\"854\" aria-label=\"Sasha Dub\u00e8\u2019s Murphy\u2019s Naturals creator video\" aria-describedby=\"mn-film-caption\"><source src=\"\/media\/videos\/desktop\/sasha-dube.mp4\" type=\"video\/mp4\">Watch the <a href=\"\/media\/videos\/desktop\/sasha-dube.mp4\">Murphy\u2019s Naturals creator video<\/a>.<\/video><figcaption id=\"mn-film-caption\">Sasha Dub\u00e8 for Murphy\u2019s Naturals.<br \/>Creator work from Markerly\u2019s portfolio. Spoken captions appear in the video.<\/figcaption><\/figure>\n<div class=\"mn-film-notes\">\n<p class=\"mn-eyebrow\">What to look for<\/p>\n<div><span class=\"mn-note-number\">01<\/span><\/p>\n<h3>The familiar opening<\/h3>\n<p>A parent and child on a trail. The outdoor experience establishes the story before the product appears.<\/p>\n<\/div>\n<div><span class=\"mn-note-number\">02<\/span><\/p>\n<h3>A role for the product<\/h3>\n<p>The film moves into preparing for time outside, placing Murphy\u2019s Naturals in the routine.<\/p>\n<\/div>\n<div><span class=\"mn-note-number\">03<\/span><\/p>\n<h3>A return to real life<\/h3>\n<p>The scene returns to a family spending time together outdoors. The experience carries the story forward.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>This is a useful way to see the strategy at work. The setting, the person, and the product support the same idea. Viewers can understand where the brand belongs without leaving the creator\u2019s world.<\/p>\n<div class=\"mn-public-work\" aria-labelledby=\"mn-public-title\">\n<p class=\"mn-eyebrow\">Explore the public posts<\/p>\n<h3 id=\"mn-public-title\">Different lives. A shared reason to get outside.<\/h3>\n<p>These published creator posts show how the brand fits different routines. Open an example to see the original post.<\/p>\n<div class=\"mn-post-grid\">\n<div class=\"mn-post-card\">\n<p class=\"mn-post-category\">Family \/ Instagram<\/p>\n<h4>Sasha Dub\u00e8<\/h4>\n<p>A motherhood perspective on making time outside part of family life.<\/p>\n<p class=\"mn-post-link-wrap\"><a class=\"mn-post-link\" href=\"https:\/\/www.instagram.com\/reel\/DY8BijZSgvZ\/\" target=\"_blank\" rel=\"noopener noreferrer\">See the creator\u2019s post <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p>\n<\/div>\n<div class=\"mn-post-card\">\n<p class=\"mn-post-category\">Backyard \/ Instagram<\/p>\n<h4>Ordinary Papa<\/h4>\n<p>A backyard-season recommendation that connects the Mosquito Dodger with Amazon shopping.<\/p>\n<p class=\"mn-post-link-wrap\"><a class=\"mn-post-link\" href=\"https:\/\/www.instagram.com\/reel\/DZ8qz03NndZ\/\" target=\"_blank\" rel=\"noopener noreferrer\">See the creator\u2019s post <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p>\n<\/div>\n<div class=\"mn-post-card\">\n<p class=\"mn-post-category\">Retail \/ TikTok<\/p>\n<h4>Brian Rosser<\/h4>\n<p>A July Fourth barbecue occasion paired with a Murphy\u2019s Naturals Costco find.<\/p>\n<p class=\"mn-post-link-wrap\"><a class=\"mn-post-link\" href=\"https:\/\/www.tiktok.com\/@brianwrosser\/video\/7654257820631665933\" target=\"_blank\" rel=\"noopener noreferrer\">See the creator\u2019s post <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p>\n<\/div>\n<div class=\"mn-post-card\">\n<p class=\"mn-post-category\">Everyday outdoors \/ TikTok<\/p>\n<h4>Emily Wheaton<\/h4>\n<p>An outdoors-first point of view, with Murphy\u2019s Naturals among the practical essentials.<\/p>\n<p class=\"mn-post-link-wrap\"><a class=\"mn-post-link\" href=\"https:\/\/www.tiktok.com\/@emilyfranciswheaton\/video\/7525141878522629407\" target=\"_blank\" rel=\"noopener noreferrer\">See the creator\u2019s post <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<p class=\"mn-public-note\">Selected public examples, checked September 17, 2026. Each linked post includes an advertising disclosure. Offers in older posts may have ended.<\/p>\n<\/div>\n<\/section>\n<section class=\"mn-section\" id=\"mn-coverage\" aria-labelledby=\"mn-coverage-title\">\n<p class=\"mn-eyebrow\"><span class=\"mn-section-number\">04<\/span> The story behind the story<\/p>\n<h2 id=\"mn-coverage-title\">You may have read about it.<br \/>Now you know who was behind it.<\/h2>\n<p>On September 10, 2026, Influencer Marketing Hub published an <a href=\"https:\/\/influencermarketinghub.com\/how-murphys-naturals-built-influencer-strategy-outdoor-life\/\" target=\"_blank\" rel=\"noopener noreferrer\">analysis of Murphy\u2019s Naturals\u2019 influencer strategy<\/a>. It highlighted the connection between creator content and outdoor life. Markerly was not identified in that coverage.<\/p>\n<p>This is our first-party account of the agency role: <strong>Markerly led the influencer program, from strategy through reporting.<\/strong> That distinction matters because the creator posts are the visible part of a larger body of work.<\/p>\n<aside class=\"mn-source-note\" aria-label=\"About the coverage\">\n<p><strong>A note on scope.<\/strong> The linked article also covers Murphy\u2019s broader advertising and credits other partners. This case study documents Markerly\u2019s influencer program. The article\u2019s third-party social estimates are separate from Markerly\u2019s campaign reporting.<\/p>\n<\/aside>\n<\/section>\n<section class=\"mn-section\" id=\"mn-credits\" aria-labelledby=\"mn-credits-title\">\n<p class=\"mn-eyebrow\"><span class=\"mn-section-number\">05<\/span> Behind the work<\/p>\n<h2 id=\"mn-credits-title\">One idea.<br \/>One team all the way through.<\/h2>\n<div class=\"mn-signoff\">\n<p class=\"mn-signoff-lead\"><a href=\"https:\/\/www.murphysnaturals.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Murphy\u2019s Naturals<\/a> partnered with <a href=\"\/about-markerly\">Markerly<\/a> to build and run its influencer program.<\/p>\n<p>Markerly shaped the strategy, found the creators, wrote the briefs, managed the campaign, amplified the work, and brought the learning back through reporting.<\/p>\n<ul class=\"mn-scope\" aria-label=\"Markerly\u2019s role\">\n<li>Strategy<\/li>\n<li>Creator selection<\/li>\n<li>Creative briefs<\/li>\n<li>Campaign management<\/li>\n<li>Paid amplification<\/li>\n<li>Reporting<\/li>\n<\/ul>\n<p class=\"mn-signoff-line\"><span>Murphy\u2019s Naturals<\/span><span aria-hidden=\"true\">\u00d7<\/span><strong>Markerly<\/strong><\/p>\n<\/div>\n<\/section>\n<section class=\"mn-cta\" aria-labelledby=\"mn-cta-title\">\n<p class=\"mn-eyebrow\">Let\u2019s make something that belongs.<\/p>\n<h2 id=\"mn-cta-title\">Your brand.<br \/>Someone\u2019s real life.<br \/><span>Let\u2019s connect them.<\/span><\/h2>\n<p>Work with the team behind Murphy\u2019s Naturals\u2019 influencer program.<\/p>\n<p><a class=\"mn-button\" href=\"\/contact-us\">Build with Markerly <span aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"mn-service-link\" href=\"\/campaign-management\">Explore our campaign management services \u2192<\/a><\/section>\n<div class=\"mn-sources\">\n<p class=\"mn-eyebrow\">Sources &amp; related reading<\/p>\n<ol>\n<li><a href=\"https:\/\/influencermarketinghub.com\/how-murphys-naturals-built-influencer-strategy-outdoor-life\/\" target=\"_blank\" rel=\"noopener noreferrer\">Influencer Marketing Hub\u2019s Murphy\u2019s Naturals analysis<\/a>, September 10, 2026. Independent coverage of the brand\u2019s wider marketing.<\/li>\n<li>The original Instagram and TikTok posts linked in <a href=\"#mn-public-title\">the public creator examples<\/a>.<\/li>\n<li><a href=\"https:\/\/www.murphysnaturals.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Murphy\u2019s Naturals<\/a>, the client\u2019s official website.<\/li>\n<li><a href=\"\/campaign-management\">Markerly campaign management<\/a> and <a href=\"\/work\">our work<\/a>.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<p><script>\n(function () {\n  'use strict';\n  var root = document.getElementById('mn-story');\n  if (!root || root.classList.contains('mn-enhanced')) return;\n  var tabs = Array.prototype.slice.call(root.querySelectorAll('[role=\"tab\"]'));\n  var panels = Array.prototype.slice.call(root.querySelectorAll('.mn-panel'));\n  function selectTab(index, focus) {\n    tabs.forEach(function (tab, i) {\n      tab.setAttribute('aria-selected', String(i === index));\n      tab.tabIndex = i === index ? 0 : -1;\n      panels[i].hidden = i !== index;\n    });\n    if (focus) tabs[index].focus();\n  }\n  tabs.forEach(function (tab, index) {\n    panels[index].setAttribute('role', 'tabpanel');\n    panels[index].setAttribute('aria-labelledby', tab.id);\n    panels[index].tabIndex = 0;\n    tab.addEventListener('click', function () { selectTab(index, false); });\n    tab.addEventListener('keydown', function (event) {\n      var next;\n      if (event.key === 'ArrowRight') next = (index + 1) % tabs.length;\n      if (event.key === 'ArrowLeft') next = (index + tabs.length - 1) % tabs.length;\n      if (event.key === 'Home') next = 0;\n      if (event.key === 'End') next = tabs.length - 1;\n      if (next !== undefined) { event.preventDefault(); selectTab(next, true); }\n    });\n  });\n  selectTab(0, false);\n  root.querySelector('.mn-tabs').hidden = false;\n  root.classList.add('mn-enhanced');\n}());\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Markerly led Murphy\u2019s Naturals\u2019 influencer program, from strategy and creator selection to briefs, campaign management, paid amplification, and reporting.<\/p>\n","protected":false},"author":13,"featured_media":4344,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[298],"tags":[],"_links":{"self":[{"href":"https:\/\/markerly.com\/pulse\/wp-json\/wp\/v2\/posts\/4343"}],"collection":[{"href":"https:\/\/markerly.com\/pulse\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/markerly.com\/pulse\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/markerly.com\/pulse\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/markerly.com\/pulse\/wp-json\/wp\/v2\/comments?post=4343"}],"version-history":[{"count":1,"href":"https:\/\/markerly.com\/pulse\/wp-json\/wp\/v2\/posts\/4343\/revisions"}],"predecessor-version":[{"id":4345,"href":"https:\/\/markerly.com\/pulse\/wp-json\/wp\/v2\/posts\/4343\/revisions\/4345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/markerly.com\/pulse\/wp-json\/wp\/v2\/media\/4344"}],"wp:attachment":[{"href":"https:\/\/markerly.com\/pulse\/wp-json\/wp\/v2\/media?parent=4343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/markerly.com\/pulse\/wp-json\/wp\/v2\/categories?post=4343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/markerly.com\/pulse\/wp-json\/wp\/v2\/tags?post=4343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}