The Jargon Handbook

Perfect for those business meetings where everyone sounds like their speaking a second language.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Off Site Engagement

Definition

Engagement through other websites or consumers. If someone mentions your brand on Facebook, then that is considered off-site engagement.

In a Sentence

6 people mentioned us on Twitter today. This is a good start to our off-site engagement.
On Site Engagement

Definition

Engagement that is happening on a brand's website. Any content that is posted will affect how users engage with your brand.

In a Sentence

Our new blog post had 30 comments today. This on-site engagement is great, but I hope it drives off-site engagement on Facebook and Twitter.
Optimization

Definition

Optimization describes the way that a person or technology iterates on data to improve results and achieve specific objectives.

In a Sentence

Markerly's technology will optimize your campaign in real time.

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