The Jargon Handbook

Perfect for those business meetings where everyone sounds like their speaking a second language.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Inbound Link

Definition

A hyperlink from a third-party website back to another website.

In a Sentence

Our 'Travel Pictures' page has high search engine rankings because of all the inbound links.
Inbound Marketing

Definition

Instead of buying ads and email lists (outbound marketing), inbound marketing focuses on creating awesome content that attracts interested consumers.

In a Sentence

Inbound marketing took longer to ramp up than traditional outbound methods but the value of our efforts significantly outweigh all of our outbound efforts.
Influencer Identification

Definition

Influencer identification is the process of finding influencers that happen to be the best fit for a specific campaign.

In a Sentence

Markerly leverages powerful identification technology to determine influencers of <a href="/influencer-marketing/identification">best-fit</a>.
Influencer Marketing

Definition

Influencer marketing is the practice of identifying and working with key individuals to reach a specific target market. These individuals tend to have blogs with a highly engaged audience while also being heavily active on social media.

In a Sentence

Markerly's Influencer Marketing platform helps brands get their story told by influential bloggers in their target demographic.
Influencer Marketing Tracking

Definition

Influencer Marketing Tracking describes the way that marketers track the success of their influencer marketing campaigns. Metrics that we use for tracking our influencer marketing campaigns include reads, page views, shares, comments and click throughs to our clients' sites.

In a Sentence

Influencer Marketing gives marketers complete transparency into their influencer marketing campaigns by measuring the posts success.