The Jargon Handbook

Perfect for those business meetings where everyone sounds like their speaking a second language.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Facebook

Definition

An extremely popular social media platform that allows users to share status updates, photos and events.

In a Sentence

By sharing the status of my favorite brand of jeans on Facebook, I was entered in a drawing to win a shopping spree! Now all my friends also like that brand of jeans.
Funnel

Definition

A funnel is a visual representation describing the flow of visitors on a website all the way through to a specific conversion event (i.e. purchase, download, etc...).

In a Sentence

By analyzing our funnel we were able to eliminate pages altogether that had high drop-off rates.
Funnel Optimization

Definition

Funnel optimization refers to minimizing the friction between landing on a specific page and having users perform specific actions (i.e. purchasing a product).

In a Sentence

By optimizing our funnel we were able to increase our <a href="/glossary/conversion-rate">conversion rate</a> by 270%.

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