The Jargon Handbook

Perfect for those business meetings where everyone sounds like their speaking a second language.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Call To Action

Definition

An attempt to persuade a consumer to do something. "Buy now!"

In a Sentence

Our tweet this morning was a call-to-action. "Subscribe to our newsletter now!"
Click Through Rate

Definition

The CTR is the ratio between the number of times a user clicks on an online advertisement–or other call to action–vs. the number of times it has been viewed.

In a Sentence

1 person out of every 100 people who visited the website clicked the link so our CTR is 1%.
Content Marketing

Definition

Content marketing involves the creation and distribution of quality content created to attract and engage potential and existing customers. This content is typically geared to a specific target market with the purpose of driving specific actions.

In a Sentence

By writing quality blog posts regularly we've seen triple digit growth in our readership numbers.
Conversion Plugin

Definition

Markerly's Conversion Plugin is technology that you integrate into your site to improve conversion rates. Markerly's conversion plugin tracks users and personalizes their experiences with offers and product recommendations based on their browsing habits.

In a Sentence

Companies use Markerly's Conversion Plugin to optimize user flow and increase user personalization to increase <a href="/glossary/conversion-rate">conversion rates</a>.
Conversion Rate

Definition

The number of times a consumer performs a desired action, such as making a purchase, clicking a certain link, sharing a post etc.

In a Sentence

We had an influx of traffic to the website, with a high conversion rate, so the campaign was successful.