Perfect for those business meetings
where everyone sounds like their
speaking a second language.
Two versions of something (an email campaign, a webpage design, a color scheme, a video, etc..) are given to two different groups and tested to see which does better.
If we hadn't done A/B testing, we would have never known that people don't find raccoons as cute as puppies.
The highlighted text that you click for a hyperlink.
The link was 'http://www.ilovepenguinssomuch.com' but the anchor text was 'penguins'.
An embedded and clickable advertisement on a webpage. Banner ads are completely standardized with regulated sizing and measurement. They are also called display ads.
I make 10 cents everytime someone clicks the banner ad on my website.
A measure of how well consumers connect a brand with their product. If a consumer says Chiquita makes onions, then that's bad brand recall.
The most recognizable brands make brand recall easy--Toyota makes cars.
An attempt to persuade a consumer to do something. "Buy now!"
Our tweet this morning was a call-to-action. "Subscribe to our newsletter now!"