MARKERLY

Influencer
Marketing 101

Before social media, you might have heard Influencer Marketing being referred to as a celebrity endorsement, brand sponsorship, or product placement.

Nowadays, your neighbor has ‘internet celebrity’ status with millions of viewers or loyal followers. You no longer need to fork over the big bucks to work with traditional celebs…

Recent studies show that working with a large number of niche influencers can be more effective than working with a small number of mainstream influencial celebrities.

74%

of consumers use social media to make purchase decisions.
Source
70%

of millennial consumers are influenced by the recommendations of their peers in buying decisions.
Source
89%

of marketers say influencer marketing ROI is as good or better than other marketing channels.
Source

More food for thought

$1.6B

In 2018, $1.6 billion was funnelled into sponsored posts on Instagram alone.
Source
93%

93% of marketers in the study said that they will be spending more than $10,000 on their campaigns.
Source
84%

84% of micro-influencers charge $250 or less for sponsored Instagram posts.
Source
90%

90% of marketers in the study said that they only used engagement rates to measure the success of their influencer marketing campaigns.
Source

Influencer Marketing 101

More food for thought

$1.6B

93%

84%

90%

Influencer
Marketing 101