May 17, 2022 — Markerly Editorial Team, 3 min read
Reading Time: 3 minutes
Brands know that working with the right influencers is one of the most important parts of any influencer marketing campaign. That’s why many of them are making the move toward working with social media influencers as brand ambassadors.
Brand ambassadors are influencers who work with one (or a few) specific brands on a long-term basis, often providing more content and value to the brand than they may otherwise.
By building this relationship, brands benefit by getting consistent brand awareness and input from the influencer and influencers benefit by getting consistent paid work from brands.
It’s a win-win, which makes it appealing to a lot of online content creators. However, it’s not the best fit for everyone. Do you know if becoming a brand ambassador is right for you?
Here’s everything you need to know about brand ambassador job descriptions to figure out if it’s the best fit for your goals as an influencer.
A brand ambassador’s job description will vary depending on the company, so it’s important to review each individual contract before signing it. However, there are a few things that are frequently included in a brand ambassador’s job description that you can prepare for:
One of the most visible parts of working as a brand ambassador is posting on social media. Whether you’re on Instagram, TikTok, or any other social media platform, a huge part of any brand ambassador’s job is creating content to effectively promote a company to its target audience.
As a face of the company, brand ambassadors are often expected to collaborate with the marketing team. This may include reviewing content ideas with them, brainstorming future social media marketing ideas, and sharing customer engagement data with them to guide future content and campaigns.
Although there are no rules about how many years of experience you need to become an influencer, some companies require that their brand ambassadors have certain types of experience. Examples of preferred experience may include:
Different brands have different rules about what constitutes a “brand-friendly” image, so it’s important to know what the expectations are in your niche. Developing skills like active listening, emotional intelligence, and other strong interpersonal skills can help you keep your image brand-friendly.
At Markerly, we use The Markerly Pledge to make sure everyone is on the same page about what it means to be an ethical, constructive ambassador.
Brand ambassadors and influencers doing individual sponsored posts are both expected to drive results, follow company policies, and post creative and engaging content on social media. In addition, a successful brand ambassador’s responsibilities include jobs like promoting the brand or product to prospective customers at local events, meeting quarterly sales goals, and creating educational content.
There are no strict industry standards about the difference between brand ambassadors and influencers. Often, creators may use both short-term influencer work like sponsored posts and long-term influencer work like becoming a brand ambassador to monetize their followings. Both are types of influencer marketing that can be highly effective at building word-of-mouth marketing, but there are nuanced differences.
When an influencer works with a brand, it’s often a short-term arrangement. It may include specific deliverables, such as a certain number of social media posts or mentions in stories. The influencer is usually chosen based on their influence over a specific audience that the brand is trying to reach. Sometimes the influencer and brand build a long-term relationship, but that’s not always the case.
Becoming a brand ambassador goes well beyond a certain number of posts or a specific company product to promote. Instead, brand ambassadors become the face and voice of the brand, often promoting several different products or services for them. This is a long-term partnership with different expectations as far as brand image, speaking on behalf of the company, and how much content will be created.
In addition to creating content to show a specific product or service, brand ambassadors may also be responsible for other tasks. Some common responsibilities for brand ambassadors are providing input for future marketing campaigns, participating in training, and tracking customer preferences and feedback.
Brand ambassador programs are a great way for influencers and brands to take their partnership to the next level. Although it can be time-consuming to find the perfect fit, the benefits of such consistent collaboration and influencer marketing are more than worth it.
If you are an influencer considering pursuing a brand ambassador role, reach out to us at Markerly to gain access to valuable tools and get connected with brands you’re excited to work with.
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