Perfect for those business meetings
where everyone sounds like their
speaking a second language.
When a brand pays to have their marketing distributed. This can mean paying for advertisements, social media engagement, press releases, media coverage and more.
We paid consumers $5 to try our new service and tweet about it. We spent $1,000 total, but our subscription base went up by 5,000 people, so it was worth it.
A Google algorithm update meant to filter out sites with poor content quality. This means a shift to higher quality content that is shareable and produces user engagement. Google regularly updates its search algorithm so that high-quality websites have a better chance of being ranked.
Many poor quality sites that over-optimized for keywords with no emphasis on content quality have lost their standings in Google.
A social media platform that allows users to create and share ideas, images, and photos in the form of 'pins' that are pinned to customized 'boards.' Users can also follow one another.
Lowe's has an entire, delicious-looking Pinterest board on grilling, which drives consumer traffic to purchase their grill products.