Perfect for those business meetings
where everyone sounds like their
speaking a second language.
An extremely popular social media platform that allows users to share status updates, photos and events.
By sharing the status of my favorite brand of jeans on Facebook, I was entered in a drawing to win a shopping spree! Now all my friends also like that brand of jeans.
A funnel is a visual representation describing the flow of visitors on a website all the way through to a specific conversion event (i.e. purchase, download, etc...).
By analyzing our funnel we were able to eliminate pages altogether that had high drop-off rates.
Funnel optimization refers to minimizing the friction between landing on a specific page and having users perform specific actions (i.e. purchasing a product).
By optimizing our funnel we were able to increase our <a href="/glossary/conversion-rate">conversion rate</a> by 270%.