Perfect for those business meetings where everyone sounds like their speaking a second language.
An embedded and clickable advertisement on a webpage. Banner ads are completely standardized with regulated sizing and measurement. They are also called display ads.
I make 10 cents everytime someone clicks the banner ad on my website.
A measure of how well consumers connect a brand with their product. If a consumer says Chiquita makes onions, then that's bad brand recall.
The most recognizable brands make brand recall easy--Toyota makes cars.
