Perfect for those business meetings
where everyone sounds like their
speaking a second language.
Two versions of something (an email campaign, a webpage design, a color scheme, a video, etc..) are given to two different groups and tested to see which does better.
If we hadn't done A/B testing, we would have never known that people don't find raccoons as cute as puppies.
The highlighted text that you click for a hyperlink.
The link was 'http://www.ilovepenguinssomuch.com' but the anchor text was 'penguins'.