Influencer
Marketing 101

Before social media, you might have heard Influencer Marketing being referred to as a celebrity endorsement, brand sponsorship, or product placement.

Nowadays, your neighbor has ‘internet celebrity’ status with millions of viewers or loyal followers. You no longer need to fork over the big bucks to work with traditional celebs…

More food for thought
  • $1.6B

    In 2018, $1.6 billion was funnelled into sponsored posts on Instagram alone.

    Source
  • 93%

    93% of marketers in the study said that they will be spending more than $10,000 on their campaigns.

    Source
  • 84%

    84% of micro-influencers charge $250 or less for sponsored Instagram posts.

    Source
  • 90%

    90% of marketers in the study said that they only used engagement rates to measure the success of their influencer marketing campaigns.

    Source