Glossary

We have a lot of jargon so we thought we'd be nice and share some of it with you.

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  • Paid Media

    When a brand pays to have their marketing distributed. This can mean paying for advertisements, soci...

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  • Panda Update

    A Google algorithm update meant to filter out sites with poor content quality. This means a shift to...

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  • Pinterest

    A social media platform that allows users to create and share ideas, images, and photos in the form ...

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  • Read

    When a consumer is reading about your product or service, they are more likely to be interested than...

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  • Remarket

    Remarketing is a way to stay engaged with consumers that have previously shown interest in your bran...

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