Glossary

We have a lot of jargon so we thought we'd be nice and share some of it with you.

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  • Email Marketing

    Email Marketing involves sending mass emails to a specific list with advertisements, promotions, and branded content.

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  • Evergreen

    Evergreen describes the forever-value of a post after it goes live. Evergreen content is always live...

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  • Facebook

    An extremely popular social media platform that allows users to share status updates, photos and events.

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  • Funnel

    A funnel is a visual representation describing the flow of visitors on a website all the way through...

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  • Funnel Optimization

    Funnel optimization refers to minimizing the friction between landing on a specific page and having ...

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