Glossary

We have a lot of jargon so we thought we'd be nice and share some of it with you.

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  • Off Site Engagement

    Engagement through other websites or consumers. If someone mentions your brand on Facebook, then tha...

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  • On Site Engagement

    Engagement that is happening on a brand's website. Any content that is posted will affect how users engage with your brand.

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  • Optimization

    Optimization describes the way that a person or technology iterates on data to improve results and achieve specific objectives.

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