Defining

Brand Recall

In A Sentence

The most recognizable brands make brand recall easy--Toyota makes cars.

Brand Recall

A measure of how well consumers connect a brand with their product. If a consumer says Chiquita makes onions, then that's bad brand recall.

Why do we think Brand Recall is important?

The goal is to drive brand recognition and brand recall into consumers' brains. When they think about a product or service, you want your brand to be the first one that pops in their head.