Defining

AB Testing

In A Sentence

If we hadn't done A/B testing, we would have never known that people don't find raccoons as cute as puppies.

AB Testing

Two versions of something (an email campaign, a webpage design, a color scheme, a video, etc..) are given to two different groups and tested to see which does better.

Why do we think AB Testing is important?

A/B testing allows a brand to spend a small amount of money to see which version of a product is preferred, before spending a large amount of money and having a product fail.