Content marketing is great and works to generate awareness for brands, products and services while inspiring consumers to engage with your brand and, ultimately, trust you enough to buy your goods or services. The relationships developed mean your new enthusiasts will share and spread the word for you. Content marketing tactics include blog posts, feature articles, optimized website content, whitepapers, social media content and press releases. Take a look at Brandpoint’s Measuring Content Marketing infographic to learn how these tactics put the conversion funnel to work turning a prospect into a customer and spokesperson.

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This guest post is brought to you by Jessica Gaumer, a marketing specialist at Brandpoint.